New Take on Classic Game to Appear on the Wii in 2010
REDWOOD CITY, Calif., Jan 11, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (Nasdaq: ERTS) announced today that EA SPORTS(TM) is
developing one of the most popular and culturally influential arcade
basketball games ever made -- NBA JAM -- for the Nintendo Wii(TM). EA
SPORTS NBA JAM(TM) revives the classic franchise with vintage NBA JAM
gameplay, and all-new features that deliver a fresh new take on the
game. Featuring the sights and sounds that fans of the franchise will
instantly recognize, EA SPORTSNBA JAM mixes the old
school with the new, to deliver a one-of-a-kind sports presentation on
the Wii.
"NBA JAM is one of the most recognizable franchises in videogame
history," said Peter Moore, President, EA SPORTS. "Diehard fans of the
original game have been asking for a remake for more than a decade.
We're very excited to give them their wish this year with the return of
this iconic franchise."
Featuring gameplay that is true to the original, NBA JAM will
have players spinning with ankle breaking moves to the basket and on the
way to high-flying, backboard-smashing dunks. In addition to the classic
experience, EA SPORTS NBA JAM will also introduce new game modes,
characters and gameplay depth.
NBA JAM brought an all-new visual style to the sports videogame
genre when it debuted in 1993. Now, the new EA SPORTS NBA JAM
re-defines the visuals for a sports game yet again by bringing
true-to-life body types, updated physics and visible player emotion to
the over- the - top experience.
EA SPORTS NBA JAM is currently in development at EA Canada in
Vancouver, BC and will be available for the Nintendo Wii videogame
system in 2010. The game has not yet been rated by the ESRB or PEGI.
For more information, visit www.nba-jam.easports.com.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE
basketball, NCAA(R) Football and NCAA Basketball, Fight
Night boxing and Tiger Woods PGA TOUR(R) golf, while
EA SPORTS Active Personal Trainer for the Wii is the most critically
acclaimed product available for interactive fitness.
For more information about EA SPORTS, including news, video, blogs,
forums, fantasy leagues and game communities, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. The NBA and individual NBA member team identifications used
on or in this product are trademarks, copyrighted designs and other
forms of intellectual properties of NBA Properties, Inc. and the
respective NBA member teams and may not be used, in whole or in part,
without the prior written consent of NBA Properties, Inc. © 2010 NBA
Properties, Inc. John Madden, NFL, NBA, FIFA, NHL, NCAA, NASCAR, Tiger
Woods and PGA TOUR are trademarks of their respective owners and used
with permission. Wii is a trademark of Nintendo. All other trademarks
are the property of their respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Duke Indrasigamany, 604-456-3150
Publicist
dukei@ea.com
or
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
or
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
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