In-Game Autolog Feature Challenges Friends and Frenemies to
Compete for Top Spot
LOS ANGELES, Nov 01, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that the
multi-million dollar global marketing campaign for Need for Speed(TM)
Hot Pursuit will be anchored by an online and broadcast TV
advertising campaign starring pop culture icons Kevin Dillon and Jerry
Ferrara. The two actors play the roles of parking valets
frustrated by their inability to hit the open road in the many exotic
performance vehicles that pull up to the five-star hotel where they
work. In the fiction of the campaign, these friends/frenemies can only
live out their fantasies of reaching 200mph by playing Need for Speed
Hot Pursuit and besting each other's top scores.
These witty and edgy commercials capture the rebelliousness of battling
as a cop or a racer in Need for Speed Hot Pursuit. The first
three of the five videos are now live on http://www.needforspeed.com
and http://www.youtube.com/needforspeed
with the final commercial being broadcast on major television networks
throughout the holiday season beginning November 4, 2010.
A demo of Need for Speed Hot Pursuit is now available for
download on Xbox LIVE(TM) Marketplace and the PlayStation(R)Network.* The
game will be available at retailers on November 16 in North America and
on November 18 and 19 in Europe on the Xbox 360(R) videogame and
entertainment system, PlayStation(R)3 computer entertainment system and
PC. The Limited Edition can be pre-ordered now on all platforms to gain
exclusive content at no extra cost, with participating retailers
worldwide (while supplies last). Need for Speed Hot Pursuit will
also be available on the Wii(TM) and is being developed by Exient.**
For more of the latest news and information on Need for Speed Hot
Pursuit, please visit http://www.needforspeed.com,
"like" the game on Facebook at http://www.facebook.com/needforspeed
and follow the game on Twitter http://www.twitter.com/needforspeed.
* Demo ends on November 9, 2010
** Autolog not available on the Wii
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2010, EA posted GAAP net revenue of
$3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of
Electronic Arts Inc. The names, designs, and logos of all products are
the property of their respective owners and used by permission.
Microsoft and Xbox 360 are trademarks of the Microsoft group of
companies. "PlayStation" are registered trademarks of Sony Computer
Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks
are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6492714&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. Publicist
jtalens@ea.com
or
Dana Sissons, 604-456-5004
PR Manager
dsissons@ea.com
or
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
Tammy Schachter, 650-628-7223
VP, EA Games Label PR
tschachter@ea.com
Copyright Business Wire 2010