Dante's Inferno Application Sends Friends, Family, Places and
Products to Hell with the Click of a Button
REDWOOD CITY, Calif., Nov 23, 2009 (BUSINESS WIRE) -- Visceral Games, an Electronic Arts studio (NASDAQ:ERTS) today announced
'Go to Hell', an all-new social application inspired by the upcoming
game, Dante's Inferno(TM). This application takes the poem's
canonized nine circles of hell, and brings them into everyday life. With
the click of a button, anyone can send a friend foe, place, product or
brand to one of the nine circles of hell. Angry at your mom for
grounding you? Send her to 'Treachery'. Mad at your ex- for cheating?
Send them to 'Lust'. The free 'Go to Hell' app launches today on
Facebook(R) Platform, with consumers able to share data across other
online destinations including MySpace, iGoogle and Twitter.Dante's
Infernoreleases February 9 on Xbox 360(R) videogame and
entertainment system, PlayStation(R)3 computer entertainment system and
PSP(R)(PlayStation(R)Portable).
"This app is awesome! Not only will it be a blast to see who the world
sends to hell, but it's also a great opportunity to take Dante's notion
of the 9 circles of hell and make it current and relevant for people who
may not be familiar with the poem," said executive producer Jonathan
Knight. "Let the damning begin."
The'Go to Hell' app calls on people to damn others to the
nine circles of hell: Limbo, Lust, Gluttony, Greed, Anger, Heresy,
Violence, Fraud or Treachery. From there, users can choose to punish or
absolve their victim... and see how the community reacts. The 'Go to Hell'
app comes complete with a 'Hell Browser' that serves up a snapshot of
all the activity in hell on a day-to-day basis. In the browser, see who
takes top spot as the most deplored evil demon - be they a loudmouthed
celebrity, a slimy politician or a hated TV character.
Facebook(R) users can head over to http://apps.facebook.com/gotohell
, while iPhone users will soon be able to access the free app via the
Apple AppStore. All other users can follow this link to eternal
damnation http://gotohell.dantesinferno.com.
Dante's Inferno has not yet been rated by the ESRB or PEGI. For
more information on Dante's Inferno, please follow the Dante's
Inferno team at Visceral Games on Twitter at www.twitter.com/danteteam
and visit the game's official web site at www.dantesinferno.com
where the team explores a new circle of hell, with new content and
updates on the ninth day of every month.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Visceral Games and Dante's Inferno are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. "PlayStation" and "PSP" are registered
trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox
360 are trademarks of the Microsoft group of companies. Facebook is a
registered trademark of Facebook, Inc. All other trademarks are the
property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Games Label PR
Amanda Taggart, 650-628-2974
Sr. PR Manager
ataggart@ea.com
Devin Bennett, 650-628-7127
PR Manager
dbennett@ea.com
Tammy Schachter, 650-628-7223
Sr. Director of PR
tschachter@ea.com
Copyright Business Wire 2009