Title Track of New Album "THIS IS WAR" Will Debut in Epic RPG This
Week
EDMONTON, Alberta, Nov 03, 2009 (BUSINESS WIRE) -- Leading video game developer BioWare(TM), a division of Electronic Arts
Inc. (NASDAQ:ERTS), announced today that award-winning rock band Thirty
Seconds to Mars will headline the in-game soundtrack for the new
epic RPG, Dragon Age(TM): Origins.The title song from
the band's new album "THIS IS WAR" will make its world debut in Dragon
Age: Origins before the highly-anticipated album (EMI's Virgin
Records)drops on December 8th. Available in the game today, fans
and press can also get a first-listen of "THIS IS WAR" in an
exclusive game trailer co-produced by Thirty Seconds to Mars
front-man, Jared Leto. The trailer can be downloaded at: http://press.bioware.com/ThisisWarDAO
(Username: media; Password: BioAssets2get)
"EA has always had a forward-thinking relationship with Thirty
Seconds to Mars and we are overwhelmed with excitement about the
band's involvement and creative contribution to Dragon Age: Origins,"
said Steve Schnur, Worldwide Executive of Music and Music Marketing at
EA. "This exciting song debut exemplifies our continued commitment to
working with great bands that move the needle to where music is going."
"We always like to push the envelope in the entertainment and media
space and debuting our title track in a game of this caliber is a great
way to communicate our music to fans around the world," said Jared Leto,
lead singer of Thirty Seconds to Mars. "We've come a long way
from having to rely solely on radio to approach and engage music fans,
and Dragon Age: Origins is the perfect game to do this with."
In Dragon Age: Origins, players take the role of a Grey Warden,
one of the last of an ancient order of guardians. Now, as a rising evil
threatens to destroy all life, it is up to players to unite the
shattered lands and slay the corrupted dragon known as the Archdemon. To
restore peace, players must make ruthless decisions and be willing to
sacrifice their friends and loved ones for the greater good of mankind.
Dragon Age: Origins is available now in North America on
PlayStation(R)3, Xbox 360(R) videogame and entertainment system and PC. In
Europe, Dragon Age: Origins will be released on November 6th
on the Xbox 360(R) videogame and entertainment system and PC and later in
November on PlayStation(R)3. Dragon Age: Origins is rated M by the
ESRB and 18+ by PEGI. More information on Dragon Age: Origins can
be found at: http://www.dragonage.com.
With more than 100 million views on YouTube, 40 million plays on MySpace
and more than one million fans on iLike/Facebook, Thirty Seconds to
Mars have always been quick to embrace digital culture. Formed by
brothers Jared and Shannon Leto, Thirty Seconds to Mars have won
numerous awards and accolades, including an MTV Video Music Award, three
MTV EMA's, an MTV Latin and Asia Award, a Fuse Award, and three Kerrang!
Awards. Thirty Seconds to Mars' sophomore record, "A Beautiful Lie"
hit platinum status after almost two years of heavy touring and winning
fans over, one by one. The media caught on too - Alternative Press raved
that the band "...just might be rock's best-kept secret.He
[Jared Leto] sings with a range and ease that makes cathedrals jealous"
while the Washington Post exclaimed, "hard-driving guitar riffs and
powerful vocals carry this head banging outfit all the way to the
rock-race finish line." The record spawned two Top 5 Modern
Rock singles, "From Yesterday" and "The Kill" and the
latter set a radio record for the longest-running hit in the history of
Modern Rock radio play when it remained on the national airplay chart
for more than 50 weeks following its #3 peak in 2006. "From Yesterday"
was the band's first #1 at the format and its epic video was the first
American music video ever shot in the People's Republic of China. Thirty
Seconds to Mars have over 500 live performances under their belts
since the release of "A Beautiful Lie", including major festival
shows like Lollapalooza in the United States, Holland's Pinkpop Festival
and Japan's Summer Sonic, which has earned them a growing, loyal, global
fan base.
More information on Thirty Seconds to Mars is available at: http://www.thirtysecondstomars.com/
About BioWare
BioWare develops high quality console, PC and online role-playing games,
focused on rich stories, unforgettable characters and vast worlds to
discover. Since 1995, BioWare has created some of the world's most
critically acclaimed titles, including Baldur's Gate(TM), Neverwinter
Nights(TM), Star Wars(R): Knights of the Old Republic(TM), Jade Empire(TM) and Mass
Effect(TM). BioWare operates in Edmonton (Alberta, Canada), Montreal
(Quebec) and Austin (Texas). BioWare's announced projects include the
dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2(TM),
the epic sequel to Mass Effect, and the story-driven massively
multiplayer online game, Star Wars(R): The Old Republic(TM). In 2008, BioWare
was acquired by Electronic Arts, a leading global interactive
entertainment publisher. For more information on BioWare, visit www.bioware.com;
to join the millions of fans already registered on our community, go to social.bioware.com.
About Electronic Arts
Electronic Arts Inc. (EA), in Redwood City, California, is a leading
global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, wireless devices
and the Internet. Electronic Arts markets its products under four brand
names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or
registered trademarks owned by EA International (Studio and Publishing)
Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and
POGO are trademarks or registered trademarks of Electronic Arts Inc. in
the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation" is a registered trademark of
Sony Computer Entertainment Inc. Nintendo DS is a trademark of Nintendo.
All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Tammy Schachter, 650-628-7223
Senior Director of PR
tschachter@ea.com
or
47 Communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
or
EA Games Label PR
Erik Einsiedel, 780-430-0164 ext. 1146
erik@bioware.com
or
For Thirty Seconds to Mars
Press Here Publicity
Carleen Donovan, 212-246-2640
carleen@pressherepublicity.com
Cara Wodnicki, 212-246-2640
cara@pressherepublicity.com
or
EMI Music
Angelica Cob-Baehler, 323-871-5552
angelica.com@emimusic.com
Darren Baber,
212-786-8479
Darren.baber@emimusic.com
Copyright Business Wire 2009