Wacky Nintendo DS Game for Kids Hits Store Shelves in North America
This Week
LOS ANGELES, Mar 11, 2009 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced
Zubo(TM), an original rhythm-based video game property developed
exclusively for the Nintendo DS(TM) handheld system, will hit store shelves
in North America this week. Aimed at kids ages seven and up, Zubo
is a quirky, rhythm-based battling adventure game packed with more than
50 crazy characters, more than 100 different battle moves, and ten lands
to explore - all within the fantastic world of Zubalon.
"We're very excited to unleash our colorful creations, the Zubo characters,
this Spring," said Rob O'Farrell, Executive Producer. "The game's quirky
characters, magical worlds and rhythm-based battling game play make Zubo
incredibly engaging and fun for both girls and boys. It's an immersive,
laugh-out-loud, explore and battle adventure on the Nintendo DS."
Zubo is set in Zubalon, a land comprised of a series of ten
themed, 3-D worlds, such as Wild West, Pop and Horror, each home to five
unique Zubo characters. But Zubalon is under attack by a villain
named Big Head and his army of Zombos. To stand up against and defeat
Big Head and his crew, players must explore Zubalon and recruit the help
of 55 wacky characters ranging from Drakool, a vampire, to Pinky, a pop
star, to Roswell, a cow-loving alien. Players befriend the Zubo characters
they meet along the way, feed them and restore their health, track down
missing items, and bring them into comical, over-the-top battles against
the evil Zombos.
To defeat the Zombos during battle, players must use the innovative
rhythm-action mechanic where they choose from more than 100 hysterical
animated battle moves, played against the game's distinctive musical
themes. Strategy is critical, as players must choose the right Zubo
characters to bring into battle, and then perform the best moves to take
down the enemy Zombos. Music also plays a key role as players must drive
the battle forward by synchronizing their stylus action and tapping in
time with the musical beats to win!
With rhythm-based battling action, a vast world to explore, numerous
characters to befriend and assist, plus a wealth of discovery-filled
interactions, Zubo is packed with fun. Blow into the mic to clear
cobwebs, shout out loud to wake a sleeping Zubo character, use
the stylus to pop balloons, and much more. Multiplayer capability also
allows friends to compete against each other to see who has the best
team of Zubo characters in battle, and to unlock a secret team of Zubo
characters.
Created by EA's Bright Light Studio in Guildford, UK, Zubo has a
MSRP of $29.99 and is rated "E10+" by the ESRB. For more information on Zubo,
visit http://www.zubo.ea.com.
Media assets can be found at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, POGO and Zubo are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. Nintendo DS is a trademark of Nintendo. All
other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5914744&lang=en
SOURCE: Electronic Arts Inc.
EA Play Label
Katie Carrico, 310-754-7190
Senior Publicist
kcarrico@ea.com
Trudy Muller, 650-628-2926
Senior PR Director
tmuller@ea.com
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