Let There Be New Lands, Let There Be New Adventures, Let There Be Sims
REDWOOD CITY, Calif., Nov 17, 2009 (BUSINESS WIRE) -- The Sims are off on an adventure of a lifetime! The EA Play Label of
Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims(TM) 3
World Adventures Expansion Pack*, the first expansion pack to the
best-selling PC game of calendar 2009**, The Sims 3, is available
at retail nationwide and for digital download today for the PC and Mac.
The game will be in stores worldwide in 60 countries and in 22 languages
this week.
"The Sims 3 World Adventures is the most robust expansion pack in
the history of The Sims franchise," said Scott Evans, General
Manager of The Sims at EA. "Players can take their Sims to three
new real-world inspired locations in Egypt, France, and China where they
will embark on exciting adventures, master new skills, and discover
exotic objects and treasures to collect. In addition, the enhanced
building and customization features will allow players to express their
creativity in exciting new ways. We're looking forward to seeing what
players create and the new stories, content, and movies they'll share
online."
The Sims have itchy feet and are looking for adventure far from Sunset
Valley. Players travel with their Sims to three real-world inspired
locations in Egypt, France, and China. They can search for treasure in
ancient tombs in Al Simhara, Egypt, fill the sky with fireworks
purchased from locals in Shang Simla, China and master the art of
nectar-making in Champs Les Sims, France. Players can accept challenges,
chase down new personal opportunities, and meet locals who will share
their culture and style. Along the way, they can capture the funny,
scary and exciting moments while using the brand new photography skill.
Once they have completed their quests, players can bring their treasures
home with them to reminisce and share with other Sims. Additionally,
players will get exclusive, extra game content when they register their
copy of the PC/Mac version of the game online. They will receive the
Explorer's Loot Set which includes exotic Egyptian furniture, Chinese
décor, and more as well as 1,000 SimPoints*** to be used in The Sims 3
Store to customize their game with additional in-game items.
The Sims fans around the world will be rockin' out to new Simlish
music in The Sims 3 World Adventures. Over a dozen artists lent
their Simlish voice stylings to the gameincluding GRAMMY
Award-winners Nelly Furtado and LeAnn Rimes, plus hot rising stars Matt
+ Kim, Fefe Dobson, Pixie Lott, Natalie Portman's Shaved Head, Katie
Melua, Esmee Denters, Young Punx!, Evan Taubenfeld, Madina Lake, and
more.
The Sims 3 World Adventures will also be available for feature
phones, the iPhone and iPod touch in early 2010 from EA Mobile. These
versions do not require a base game to play and will have customized
mobile gameplay features. For information on carrier availability and
pricing for all EA Mobile games, please visit www.eamobile.com.
The Sims 3 World Adventures for PC/Mac is rated T for Teen and is
available at retail and online through digital distribution at http://eastore.ea.com/.
For those who haven't already purchased The Sims 3 or need a good
gift idea for friends or family, a special limited Holiday Collector's
Edition will also be available on November 17, 2009. The special edition
will feature content from the original The Sims 3 Collector's
Edition along with new holiday content. For more information on The
Sims 3 or The Sims 3 World Adventures, go to www.thesims3.com.
*Requires The Sims 3 or The Sims 3 Collector's Edition for
PC/Mac to play.
**According to NPD data.
***INTERNET CONNECTION REQUIRED, see product pack or digital
distribution rules for details.
About The Sims
The Sims franchise celebrates an impressive over 100 million
units sold since its launch in February 2000. Now translated into 22
different languages and available in 60 different countries, The Sims
quickly has become a universal gaming and cultural phenomenon. The
Sims 3 sold more than 4.5 millioncopies since launch through
October 2009 and was the best-selling PC launch in EA's history. Fan
intensity is evidenced through more than 80 million downloads of player
created content including: Sims, houses, stories and more. The Sims 3
YouTube Channel is in the top 5 most viewed sponsored channels of all
time with more than 22 million video views. The Sims 3 took the
social media sites by storm with half a million fans on the official
Facebook page for the game and more than 30,000 followers on the Twitter
official game page, making it one of the most popular games on Twitter.
Visit The Sims 3 official website to see what the players are
creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Mac, iPhone, and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries. All other trademarks are the
property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6101964&lang=en
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
Copyright Business Wire 2009