Game Brings Added Depth to Team Styles of Play and Authenticity
REDWOOD CITY, Calif., Jun 23, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that Blake Griffin,
former Oklahoma Sooner and the projected top pick in the 2009 NBA Draft,
will be the new face of EA SPORTS(TM) NCAA Basketball 10. Griffin
has an explosive presence, exciting college stadiums with massive dunks,
huge blocks, and aggressive rebounds, and was a natural choice to
represent the college game as cover athlete for NCAA Basketball 10.
Griffin is the consensus national Player of the Year, winning the Big
12, Associated Press, Naismith, Sporting News, and John Wooden Player of
the Year awards, and led his team to an Elite Eight appearance in the
2009 March Madness Tournament, where they lost to eventual champions,
UNC. The 2009 NBA Draft is presented by EA SPORTS.
"Seeing myself on the cover of NCAA Basketball 10 is such a great
tribute to my time at Oklahoma," said Griffin. "I loved playing in front
of passionate fans and competing against some of the best schools in the
country. Now I am looking forward to competing at the next level against
the best players in the world."
NCAA Basketball 10 brings the emotion, intensity, and spirit of
college basketball by capturing every detail in the stadium, from
cheerleaders and mascots to wild crowds and real NCAA Basketball
announcers. NCAA Basketball 10 builds on a new game engine
introduced last year, refining and improving core gameplay functions,
and adding more depth to the popular 'styles of play' and 'set your
tempo' features, making NCAA Basketball 10 a strategic and
entirely unique basketball gameplay experience.
NCAA Basketball 10, which is licensed by The Collegiate Licensing
Company, is currently in development under the EA SPORTS brand by EA
Canada in Vancouver, B.C., and will be available in North America this
holiday season.The game will be available for the PLAYSTATION(R)3
computer entertainment system, and Xbox 360(R) video game and
entertainment system from Microsoft. The game is not yet rated by the
ESRB. For more information, log onto easports.com/ncaabasketball10.
Media can find screenshots and pack art of the game at http://info.ea.com.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL(R) hockey, NBA
LIVE basketball, NCAA(R) Football and Tiger
Woods PGA TOUR(R).
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA Championships in Division I, II and III sports. For more
information, go to www.ncaa.org.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.
Founded in 1981, CLC is the oldest and largest collegiate licensing
agency in the U.S. and currently represents nearly 200 colleges,
universities, bowl games, athletic conferences, The Heisman Trophy and
the NCAA. The mission of CLC is to be the guiding force in collegiate
trademark licensing and one of the top sports licensing firms in the
country. CLC is dedicated to being a center of excellence in providing
licensing services of the highest quality to its member institutions,
licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC
is a full-service licensing representative, which employs a staff of
more than 80 licensing professionals who provide full-service
capabilities in brand protection, brand management, and brand
development. For more information on CLC, visit: www.clc.com
or www.imgworld.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, FIFA, NHL, NCAA, and Tiger Woods PGA Tour are
trademarks of their respective owners and used with permission. Xbox and
Xbox 360 are registered trademarks of the Microsoft group of companies.
"PlayStation", "PLAYSTATION" are registered trademarks of Sony Computer
Entertainment Inc. All other trademarks are the property of their
respective owners.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Alex Cubitt, 604-456-4199
Public Relations
acubitt@ea.com
Jen Riley, 604-456-5081
PR Manager
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009