REDWOOD CITY, Calif., Apr 07, 2009 (BUSINESS WIRE) -- Just in time for tax day, Electronic Arts Inc. (NASDAQ:ERTS) casual game
site Pogo.com(TM)
has promised to grant each man, woman and teen on the site* 12,600
tokens to give players a little something extra during this challenging
economic time. Players will be able to take the gifted tokens and go
shopping in the Pogo(TM) Mini Mall for new clothes, goodies or background
to deck out their personalized online avatars.
"We've received hundreds of stories from players that tell us Pogo.com
has been a cost effective way for them to escape from their day, have
fun and connect with friends and family", said Pogo Community Manager
Tahd Frentzel. "From a mom cutting down on long distance calls by
chatting and playing with her military daughter stationed in Germany to
couples having "date night" online while one is traveling on business,
we are so proud to provide a fun and familiar place for people to stay
close to those they love."
"In these tough economic times, we want to give players a place to
escape and relax at home without breaking their budget," said Michael
Marchetti, Pogo.com General Manager. "Pogo.com provides a great value by
providing players a vehicle to play countless hours on games
they love while connecting with friends and family -- for free."
Pogo introduced Pogo Minis to the Club Pogo(TM) audience in 2005, and has
since extended the online avatars to its free Pogo.com site to allow
even more people to express themselves while playing casual games.
* Free registration on Pogo.com required. One redemption per account.
Offer ends April 30, 2009.
About Pogo.com
Pogo.com(TM) is the #1 stickiest online destination in the US1.
The site is home to over 16.5 million unique visitors a month
(worldwide) who play for more than 56 minutes a day1.
Boasting a wide variety of more than 100 free
online games including puzzle
games, word
games, casino games, classic card games and board games, Pogo.com
features both single-player and multiplayer games. The site offers
players an easy-to-use chat feature where millions of people talk about
their favorite games, best scores, or simply share stories about their
lives. Pogo.com is known for its thriving online community of players
who forge life-long friendships through the site. Pogo has local sites
and communities in UK (pogo.co.uk) and Germany (pogo.de). The Pogo.com
premium service, Club Pogo, offers players a variety of VIP features
including exclusive games, no ad interruptions, private chat and
avatars. Club Pogo had over 1.62 million paying subscribers at the end
of fiscal 2008.
1 According to ComScore November 08
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, POGO, Club Pogo and pogo.com are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries.
SOURCE: Electronic Arts Inc.
EA Pogo.com PR
Honey Hamilton, 650-628-9045
hhamilton@ea.com
or
EA Hasbro PR
Alexis Mervin, 650-628-7703
amervin@ea.com
Copyright Business Wire 2009