Brand New Free Online Game Challenges Players to Test Building and
Balancing Skills
REDWOOD CITY, Calif., Dec 15, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that Pogo.com(TM)
is challenging fans' dexterity with the launch of Puck's Peak, a
free online
puzzle game. The new, Flash-based game dares players to build
gravity-defying towers in a dynamic, colorful world while chatting with
friends and earning Pogo(TM) tokens.
"We anticipate that Pogo fans will quickly become consumed with Puck's
Peak's simple, addictive game play, vivid, whimsical graphics and
original music," said Michael Marchetti, Senior Vice President, General
Manager of Pogo.com. "Puck's Peak is a great casual puzzle
game that will keep bringing players back to stack!"
Puck's
Peak invites players to choose one of three quirky, cartoonish
characters called "Pucks" to advance through three distinctive realms
such as Mountain World, where Pucks build towers up through high scenic
mountain peaks or Forest World, where towers are started on a giant lily
pad in the middle of a pond in the woods. Each realm is set to its own
unique music soundtrack and Club Pogo(TM) members have the added benefit of
being able to access an additional two exclusive Pucks and realms for a
total of five.
Playing in one of two modes, Beginner or Expert, players must build
towers with a variety of different sized shapes. As players continue to
stack shapes, they are faced with maintaining stability at each 100
meter increment as the tower grows. Every time a shape falls, the player
earns a strike, and after 15 strikes he or she is out and must begin a
new game. Club Pogo members can increase their rank as their towers
grow. For example, once a player gets to 1,500 meters, he or she earns
the first rank. The game offers a total of 50 ranks and badges awarded
at ranks 10, 20, 30, 40 and 50.
Once a player reaches a height checkpoint, the tower must remain
standing for three seconds before the player is able to advance to the
next checkpoint. The higher the tower gets, the more Fairy Stars each
Puck can earn to increase their power. Adding a twist, each power
increase in turn diminishes the Puck's time to use that power. Pucks'
special powers include:
Scratch: Uses "Uplift" to bring the next checkpoint platform
closer to him.
Sprout: Can create a more stable tower by using "Intertwine" to
bind shapes together.
El Diablo: Can eliminate any single shape from the playfield by
using the "Inferno."
Chilly D: Uses "Deep Freeze" to lock shapes in place,
constructing a more secure tower.
Cosmo: Uses his "Black Hole" ability to suck away and replace the
available shapes for placement.
Puck's Peak is available as one of the free
games on Pogo.com where anyone can play free* of charge. Club Pogo
members are rewarded with additional benefits including two unlockable
Pucks and realms, earning exclusive rank badges and chances to win
double jackpot payouts**. To play, go to www.pogo.com.
*Internet connection required. A Pogo account may be required to access
all features.
** No purchase necessary. Eligibility restrictions apply. See Official
Rules at www.pogoprizerules.com
for details.
About Pogo.com
Pogo.com(TM) is the #1 stickiest online destination in the US and stickiest
domain among the Top 2000 domains (1). The site is home to over 14.5
million unique visitors a month (worldwide) who play for more than 64
minutes a day (1). Boasting a wide variety of more than 100 free
online games including puzzle
games, word
games, casino games, classic card games and board
games, Pogo.com features both single-player and multiplayer games.
The site offers players an easy-to-use chat feature where millions of
people talk about their favorite games, best scores, or simply share
stories about their lives. Pogo.com is known for its thriving online
community of players who forge life-long friendships through the site.
Pogo has local sites and communities in UK (pogo.co.uk) and Germany
(pogo.de). The Pogo.com premium service, Club Pogo, offers players a
variety of VIP features including exclusive games, no ad interruptions,
private chat and avatars.
(1 ) According to ComScore (avg. minutes per usage day, worldwide,
October 2009)
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, Pogo, Pogo.com and Club Pogo are trademarks of
Electronic Arts Inc.

SOURCE: Electronic Arts Inc.
Foghorn PR (For EA)
Erica Yenni Thomas, 508-872-3380
ethomas@foghornpr.com
Copyright Business Wire 2009