Delivering a True Driver's Experience, Need for Speed SHIFT Pushes
Authentic Racing Genre to the Next Level
REDWOOD CITY, Calif., Mar 23, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that Need for
Speed(TM) SHIFT, the all-new authentic racing game in the Need for
Speed series, will hit stores in Europe on September 17 and North
America on September 22, 2009. Need for Speed SHIFT brings a true
driver's experience to some of the world's most iconic racing tracks,
including the storied Brand's Hatch in the UK. The game also features
the largest roster of high-performance cars in Need for Speed
history including race cars such as the Pagani Zonda F, Porsche 911 GT2
and Lotus Elise.
"With Need for Speed SHIFT, we set out to create a racing game
that pushes the genre and delivers something never before seen in a Need
for Speed title," said Patrick Soderlund, Senior Vice President at
EA Games Europe. "By focusing on the driver's experience through the
first-person view, we are able to capture the high-speed intensity and
gripping emotions of racing."
Players are thrust into the loud, intense, and athletic experience of
racing a car from the driver's perspective through the combination of
perception based G-forces, the hyper reality of the cockpit view, and
the all-new brutally disorienting crash dynamic. Need for SpeedSHIFT
features an accurate, accessible physics-based driving model that allows
you to feel every impact, every change of track surface and every last
bit of grip as you push yourself to the edge.
Need for Speed SHIFT is being developed by Slightly Mad Studios
in collaboration with Black Box and Patrick Soderlund. Slightly Mad
Studios includes developers and designers that worked on the critically
acclaimed games GT Legends and GTR 2. The PSP version is
being developed by EA's Bright Light studio.
Need for Speed SHIFT will be released on PLAYSTATION(R)3 computer
entertainment system, Xbox 360(R) video game and entertainment system, PC
and PSP(R) (PlayStation(R) Portable) in fall 2009. More information can be
found at www.needforspeed.com.
Press can download assets at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for
Speed are trademarks or registered trademarks of Electronic Arts Inc. in
the U.S. and/or other countries. All rights reserved. "PlayStation",
"PLAYSTATION", and "PSP" are registered trademarks of Sony Computer
Entertainment Inc. Microsoft, Xbox, Xbox 360, and the Xbox logos are
trademarks of the Microsoft group of companies. Pagani, Zonda F and
designs are trademarks and/or other intellectual property of Pagani
Automobili and are used under license to Electronic Arts.Porsche,
the Porsche crest, 911 and Carrera are registered trademarks of Dr.
Ing. h.c. F. Porsche AG. Licensed under certain patents.Elise,
Lotus and Lotus Round Device are registered trade marks of Group Lotus
plc. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
EA Games Label
Dana Sissons, 604-456-5004
Senior Publicist
dsissons@ea.com
Peter Nguyen, 650-628-3607
Senior PR Manager
pnguyen@ea.com
Tammy Schachter, 650-628-7223
Senior Director, PR
tschachter@ea.com
Copyright Business Wire 2009