Press Release Details

Authentic Racing Experience Fueled By Kanye West, The Prodigy and More

REDWOOD CITY, Calif., Sep 10, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced the track list that will propel players to the finish line in Need for Speed(TM) SHIFT when it hits retail stores in North America on September 15 (in stores across Europe on September 17, 2009). The SHIFT soundtrack features some of today's most influential hip hop and rock artists including Kanye West, The Prodigy, Kasabian, and MSTRKRFT. Each song was hand selected to provide a pounding score that matches the intensity and bone-crushing power of this year's Need for Speed.

The game has already received several positive reviews including one from Official Xbox Magazine which referred to Need for Speed SHIFT as a "brilliant turn in a new direction" and "deep and addictive."

"Intense music has always fueled the sound of Need For Speed," said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. "For SHIFT, we truly went underground to bring together some of the edgiest new tracks in electronic music, hip-hop and rock from around the world. These artists are the radical equivalents of real outlaw racing. The result is a white-knuckle soundtrack of pure global adrenaline."

The complete soundtrack is listed below. To hear samplings of each song, please visit www.ea.com/eatrax/.

Need for Speed SHIFT is the first racing game that accurately reproduces the intense physical and emotional experience of being behind the wheel of a race car. SHIFT's true driver's experience redefines the racing genre with the combination of real world physics and perception based G-forces including the brutal first person crash dynamic, to create a cockpit view that is easily the most realistic and intensive racing perspective ever.

Need for Speed SHIFT is available for the PlayStation(R)3 computer entertainment system, Xbox 360(R) video game and entertainment system, PC and PSP(R) system. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS^TM, EA^TM, EA SPORTS Freestyle ^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

SOURCE: Electronic Arts Inc.

EA Public Relations
Dana Sissons, 604-456-5004
dsissons@ea.com
Peter Nguyen, 650-628-3607
pnguyen@ea.com
Tammy Schachter, 650-628-7223
tschachter@ea.com

Copyright Business Wire 2009