World's #1 Racing Franchise Shifts Onto iPhone and iPod touch
LOS ANGELES, Dec 18, 2009 (BUSINESS WIRE) -- EA Mobile(TM), a division of Electronic Arts Inc. (NASDAQ:ERTS), today
announced the availability of Need for Speed(TM) SHIFT on the App
StoreSM. Specifically engineered for iPhone(R) and iPod touch(R),
this aggressive, high RPM game is back to invigorate screens with
adrenaline pumping driving simulations, pixel perfect cars and a range
of pro circuits from around the world. The Need for Speed SHIFT
app allows players to enjoy an engine roaring multiplayer experience
using innovative Bluetooth and Wi-Fi connectivity, and includes brand
new features guaranteed to provide the most exciting racing experience
on the iPhone and iPod Touch.
"Need for Speed SHIFT brings the power and thrill of
high-performance racing to iPhones and iPod touches everywhere," said
Travis Boatman, VP of Worldwide Studios at EA Mobile. "The game delivers
the full throttle racing and drifting that players have come to expect
from the Need for Speed series, while offering intuitive controls, deep
customization options and incredibly realistic graphics, optimized for
3GS devices."
Racers can hop into the driver's seat in 20 of the fastest, hottest,
most powerful cars in the world in Need for Speed SHIFT, and
compete on stretches of asphalt in Chicago, London, and Tokyo in up to
28 street and pro racing events. Players can also enjoy upgrade
features, such as top speed, handling, acceleration, and nitrous boosts.
The all-new driver profile is the ultimate extension of the true
driver's experience, giving each player a unique persona based on their
racing skills and style. Driver profiles can impact a player's overall
career progression, even affecting how they unlock cars. In Need for
Speed SHIFT, it's all about being in control while pushing yourself
to the edge. How you drive is who you are behind the wheel.
The Need for Speed SHIFT appis available globally from
the App Store on iPhone and iPod touch, or at http://www.itunes.com/appstore.
For information on pricing for all EA Mobile games, visit www.eamobile.com.
To follow EA Mobile on Twitter visit http://twitter.com/eamobile.
Need for Speed SHIFT is also available on the PlayStation3, Xbox
360, PC, and PSP(R) (PlayStation(R)Portable) system. More information can be
found at www.needforspeed.com
or follow us on Twitter at NeedforSpeed.
About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R), The
Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also
includes casual games based on the company's partnership with Hasbro,
Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada)
as well as sports blockbusters from the EA SPORTS(TM) brand, including
Madden NFL Football, FIFA Soccer and NASCAR(R). EA Mobile develops games
for multiple mobile platforms including mobile phones, smartphones, the
iPhone(TM)(R) and iPod(R). For more information about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, Pogo, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Tetris is a registered trademark of
Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap
Games, Inc. MONOPOLY, YAHTZEE and SCRABBLE (in the United States and
Canada) are trademarks of Hasbro and are used with permission. John
Madden, NFL, FIFA, Tiger Woods and PGA TOUR are the property of their
respective owners and used with permission. iPod, iPod touch and iPhone
are trademarks of Apple Inc., registered in the U.S. and other
countries. App Store is a service mark of Apple Inc. All other
trademarks are the property of their respective owners and used with
permission.
SOURCE: Electronic Arts Inc.
Sparkpr
Matt Marquess, 415-321-1874
matt@sparkpr.com
Copyright Business Wire 2009