Taste the True Driver's Experience in This Year's Most Critically
Acclaimed Racing Game
REDWOOD CITY, Calif., Sep 29, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that the console demo
of the highly-rated Need for Speed SHIFT will be available for
download on October 1 on PlayStation(R)Network and Xbox LIVE. The demo
gives players a chance to see for themselves just how SHIFT
delivers on the Need for Speed promise of speed, adrenaline and
precision racing. Need for Speed SHIFT has been commended by AOL
GameDaily as "one of 2009's best racing games" and as "outstanding" by
IGN.
Players will sample this year's most intense authentic racing game by
pushing one of four cars to its limits on the world-famous Circuit de
Spa-Francorchamps and the tight city circuit of London River. Players
that dominate each track and collect enough stars will also unlock the
ultimate racing machine; the Pagani Zonda F.
Jump into the cockpit of one of these five cars and find out how Need
for Speed SHIFT combines real-world physics with perception based
G-forces to deliver a supercharged on-the-track experience.
1. BMW M3 (E46)
2. 2008 Dodge Viper SRT10
3. 2006 Lotus Elise
111R
4. 2008 Nissan GT-R
5. 2006 Pagani Zonda F (unlockable)
The PC demo is currently available for download at www.needforspeed.com.
The game introduces a brutal first-person crash dynamic that creates an
unparalleled immersive experience. The signature cockpit view delivers a
true driver's experience. Need for Speed SHIFT further
personalizes the experience through the all-new driver profile -- a
unique persona based on the driving skill and style of each player. Need
for SpeedSHIFT is the most realistic and intensive authentic
racing game ever.
With a perfect score from GameSpy.com and G4TV.com, and 90+ scores from
IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine,
Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for
Speed SHIFT is the highest rated Need for Speed game in years.
Need for Speed SHIFT is now available on the PlayStation(R)3
computer entertainment system, Xbox 360(R) video game and entertainment
system, PC, PSP(R) (PlayStation(R)Portable) system, mobile and coming soon
on the iPhone(TM). More information can be found at www.needforspeed.com
or follow us on Twitter at NeedforSpeed.
Press can download assets at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. The names, designs, and logos of all products are the
property of their respective owners and used by permission.
Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of
companies. "PlayStation" and "PSP" are registered trademarks of Sony
Computer Entertainment Inc. All other trademarks are the property of
their respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts
Dana Sissons, 604-456-5004
Senior Publicist
dsissons@ea.com
Peter Nguyen, 650-628-3607
Director
pnguyen@ea.com
Tammy Schachter, 650-628-7223
Senior Director
tschachter@ea.com
Copyright Business Wire 2009