Play to Your Team's Strengths With Eight Authentic Motion Offenses
and Experience Best-in-Class Presentation With CBS Sports and ESPN
Broadcast Integration
REDWOOD CITY, Calif., Nov 18, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that NCAA(R)
Basketball 10, developed under the EA SPORTS(TM) brand, is
now available in stores for the PlayStation(R)3 computer entertainment
system and Xbox 360(R) video game and entertainment system from Microsoft. NCAA
Basketball 10 unearths the core of college basketball with an
all-new strategic motion offensive system, innovative broadcast
presentation, and the excitement, emotion, and pageantry that makes the
college game unique.
NCAA Basketball 10 introduces full integration of CBS Sports and
ESPN broadcast elements, allowing gamers to choose their broadcast
presentation for every game. Users can mimic real-life broadcasts of
NCAA basketball by choosing ESPN presentation for regular season games,
and CBS Sports presentation for its exclusive broadcast of 'March
Madness'. Everything that fans see and hear on TV when watching college
basketball will be mirrored in NCAA Basketball 10, including
graphic packages, highlight reels, and authentic college basketball
announcers. Gus Johnson and Bill Raftery, two CBS Sports announcers that
are synonymous with college basketball, have joined ESPN's Dick Vitale,
Brad Nessler, and Erin Andrews on the EA SPORTS team of broadcasters,
bringing an added element of excitement to the game.
NCAA Basketball 10, licensed by The Collegiate Licensing Company,
increases the strategy behind team styles of play by introducing eight
authentic motion offenses. The addition of a new offensive system allows
users to play true to the college game by maximizing ball movement,
utilizing every player on the court, and executing team-specific plays,
designed to exploit an opponent's weaknesses. With the touch of a button
users will be able to run plays fluidly and successfully.
The game has been rated "E" for Everyone by the ESRB. Box art and
screenshots are available at http://info.ea.com.
For more information, please visit www.ncaa-basketball.easports.com.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL,
FIFA Soccer, NHL(R) hockey, NBA LIVE
basketball, NCAA(R) Football, and Tiger
Woods PGA TOUR(R).
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA Championships in Division I, II and III sports. For more
information, go to www.ncaa.org.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.
Founded in 1981, CLC is the oldest and largest collegiate licensing
agency in the U.S. and currently represents nearly 200 colleges,
universities, bowl games, athletic conferences, The Heisman Trophy and
the NCAA. The mission of CLC is to be the guiding force in collegiate
trademark licensing and one of the top sports licensing firms in the
country. CLC is dedicated to being a center of excellence in providing
licensing services of the highest quality to its member institutions,
licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC
is a full-service licensing representative, which employs a staff of
more than 80 licensing professionals who provide full-service
capabilities in brand protection, brand management, and brand
development. For more information on CLC, visit: www.clc.com
or www.imgworld.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. John Madden, NFL, NBA, FIFA, NHL, NCAA, Tiger Woods and PGA
TOUR are trademarks of their respective owners and used with permission.Microsoft Xbox 360 is a registered trademark of the Microsoft group
of companies. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. All other trademarks are the property of their
respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6102898&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Alex Cubitt, 604-456-4199
PR Lead
acubitt@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009