First NASCAR Game for the Wii Ships to Stores in Time for the Start
of the 2009 NASCAR Season
REDWOOD CITY, Calif., Feb 10, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced that NASCAR(R) Kart Racing,
the first and only NASCAR racing title available for the Wii(TM), shipped
to retailers in North America today with an MSRP of $39.99. The game's
release coincides with this weekend's Daytona 500 and the official start
of the 2009 NASCAR season.
Designed exclusively for the Wii, NASCAR Kart Racing enables all
players, from hardcore to casual, to experience NASCAR in a brand new
way. Grab the steering wheel as a famed NASCAR Sprint Cup Series driver
and speed through treacherous landscapes, wind around rocky cliffs, jump
rivers and dodge falling boulders. Up to four players can go
head-to-head, via split screen, in a mad dash to the checkered flag,
making NASCAR Kart Racing an ideal game to play with family and
friends.
Make a pit stop at your local retailer to pick up NASCAR Kart Racing
and enjoy the thrill of racing as three-time consecutive Sprint Cup
Series champion Jimmie Johnson or choose from 13 additional NASCAR
Sprint Cup Series drivers. Strategy is key when choosing a driver and a
teammate, as each driver has personal attributes that will determine how
the team will perform on a course. Teams that work together win
championships!
Licensed NASCAR Drivers:
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Joey Logano (Unlockable w/purchase at GameStop)
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| | - *Unlockable Mystery Driver*
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In addition to the 14 NASCAR Sprint Cup Series drivers, NASCAR Kart
Racing players can take the wheel as one of 10 original animated
characters known as "Outsiders". Hit the off-road courses or take these
"Outsiders" for a spin around classic NASCAR tracks. Each "Outsider"
hails from a racing background outside of NASCAR, providing a unique
twist to the NASCAR Kart Racing experience.
"Outsiders"
The courses in NASCAR Kart Racing feature a vast range of
exhilarating terrain. Experience 24 entertaining race layouts that wrap
through deserts, freeways, back roads, canyons, junkyards and more.
Drivers will also push the pedal to the metal inside and around four
popular NASCAR tracks: Daytona International Speedway, Talladega
Superspeedway, Dover International Speedway and Bristol Motor Speedway.
Each track in NASCAR Kart Racing can be reversed to provide two
unique racing experiences.
NASCAR Kart Racing has been rated E for Everyone by the ESRB with
a descriptor for "Cartoon Mischief". For more information, please visit www.easports.com/kartracing.
For assets, please visit www.info.ea.com.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL(R) hockey, NBA
LIVE basketball, NCAA(R) Football, Tiger
Woods PGA TOUR(R) and NASCAR(R)racing.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com
EA, EA SPORTS and the EA SPORTS Freestyle logo are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All Rights Reserved. NASCAR(R) is a registered trademark of the
National Association for Stock Car Auto Racing, Inc. All other car,
team, and driver images, track names, trademarks, and other intellectual
property are used under license from their respective owners. John
Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are
trademarks of their respective owners and used with permission. Wii is a
trademark of Nintendo. All other trademarks are the property of their
respective owners.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR),
celebrating 60 years in 2008, is the sanctioning body for one of North
America's premier sports. NASCAR is the No. 1 spectator sport - holding
17 of the top 20 highest attended sporting events in the U.S., and is
the No. 2 rated regular-season sport on television. NASCAR races are
broadcast in more than 150 countries and in more than 30 languages.
NASCAR fans are the most brand loyal in all of sports, and as a result
more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series,
NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four
regional series, and one local grassroots series, as well as two
international series. NASCAR sanctions more than 1,200 races at 100
tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona
Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte
(N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City,
and Toronto.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Julie Michel, 407-386-5184
Publicist
jmichel@ea.com
Rob Semsey, 407-386-5337
Sr. PR Manager
rsemsey@ea.com
Copyright Business Wire 2009