New 14-Day Trial Entices New and Returning Players With Access to
All Five Dark Age of Camelot Expansion Packs
FAIRFAX, Va., Aug 13, 2009 (BUSINESS WIRE) -- Mythic Entertainment, an Electronic Arts Inc. (NASDAQ:ERTS) studio,
today announced that Dark Age of Camelot(TM): Darkness Rising(TM) and Labyrinth
of the Minotaur(TM), the fourth and fifth retail expansions to the epic
fantasy MMORPG Dark Age of Camelot, are now available at no
charge to all subscribers. Originally launched in 2001, Dark Age of
Camelot remains one of the more popular MMORPGs in the genre's
history and is heralded for introducing the renowned "Realm vs. Realm(TM)"
gameplay experience.
Current subscribers will receive the expansions as part of an automatic
update to their existing game client. For players that are new to Dark
Age of Camelot, or for those interested in returning to the world,
they can download the new 14-day free trial which now features all five
retail expansions, including Darkness Rising and Labyrinth of
the Minotaur. New players can download the Dark Age of Camelot
14-Day free trial here: http://www.darkageofcamelot.com/trial.
"The Dark Age of Camelot community has thrived for nearly a
decade and the game has helped transform the MMO landscape with the
introduction of groundbreaking Realm vs. Realm gameplay," said Jeff
Hickman, Executive Producer of Mythic Entertainment. "We could not be
more excited to offer all this entertainment to all current players and
to those interested in returning to the game, as well as to those
looking to experience the game for the first time."
In addition, seasoned veterans of Dark Age of Camelot can now
return to Midgard, Hibernia and Albion and play free for a limited time.
The Come Back To Camelot campaign allows former players with
closed accounts for 90 days or more receive 10 days of game-time free
when they update and reactivate their account.
Darkness Rising, released in 2005, introduced Champions of the
Realms to Camelot, which included new weapons, advanced mounts
and expanded Champion levels which allow players to gain new skills and
learn abilities from other classes. Labyrinth of the Minotaur,
released in 2006, introduced the playable Minotaur race and the Mauler
class, as well as the largest dungeon in Camelot history.
For more information about the Dark Age of Camelot: Darkness Rising and
Labyrinth of the Minotaur, please visit: www.darkageofcamelot.com/.
About Dark Age of Camelot (R)
Celebrating its eight year anniversary in October 2009, Dark Age of
Camelot is a massively-multiplayer online role-playing game
("MMORPG") featuring Realm vs. Realm(TM) combat, EA Mythic's unique take on
Player vs. Player action. In addition, the game features multiple class
and race combinations, a robust trade skill system, and a comprehensive
player Guild system. The world of Dark Age of Camelot features
three Realms at war - Midgard, Hibernia and Albion. Based on the
mythologies of Viking-era Scandinavia, ancient Ireland, and Arthurian
Britain, respectively, the once-peaceful Realms began to battle after
the death of King Arthur. Players quest, fight monsters, form guilds and
eventually gain enough power to defend their Realm from enemies. Since
its release in October 2001, Dark Age of Camelot has received
critical acclaim, including Online Game of the Year by Computer Games
Magazine and Computer Gaming World, and PC Game of the Year by USA Today
and MSNBC. After five years and hundreds of thousands of players, Dark
Age of Camelot has proven to be an enduring success.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, Mythic Entertainment, Dark Age of Camelot, Labyrinth of the
Minotaur, Darkness Rising Public Quests, and Realm vs. Realm are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. All other trademarks are the property of their
respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts
Scott Gamel, 650-628-7286
Sr. PR Manager
sgamel@ea.com
Tammy Schachter, 650-628-7223
Sr. Director of Product PR
tschachter@ea.com
or
fortyseven communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
Copyright Business Wire 2009