EA Developing Sequel to Award-Winning Video Game Expanding
Collection of Family Favorite Games and Fun
REDWOOD CITY, Calif., May 12, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that MR. POTATO HEAD
is once again stepping up to the microphone as the M.C. of Fun to rally
families and friends together to play a new lineup of Hasbro-inspired
games in HASBRO FAMILY GAME NIGHT 2. The video game, currently in
development for the Wii(TM) and Nintendo DS(TM), is slated to launch in fall
2009. HASBRO FAMILY GAME NIGHT 2 follows the release of the
original HASBRO FAMILY GAME NIGHT, which launched in November
2008 and received several accolades including a Parents' Choice Silver
Honor Award as well as an "All-Star" Award from Toy Wishes Magazine.
HASBRO FAMILY GAME NIGHT 2 for the Wiiwill includefive
popular games: OPERATION, JENGA, BOP-IT, PICTUREKA, and CONNECT 4X4.
Each game will offer an Original Mode reflecting traditional board game
play and Advanced Modes, including the all-new "Hasbro Family Game Show"
which shifts players into party mode with MR. POTATO HEAD as the master
of ceremonies. Players will feel as if they've been transported to a
live television game show studio complete with an audience, a spinning
"Challenge Wheel" and the opportunity to win big virtual prizes. In
addition to providing new and exciting ways to play, the Wii version
will allow fans to completely customize MR. POTATO HEAD, pick new
themes, and obtain new trophies to add to their collection.
"HASBRO FAMILY GAME NIGHT 2 delivers an exciting new lineup of
classic and refreshed Hasbro games designed to bring families and
friends together for quality, memorable experiences," said Chip Lange,
General Manager of EA's Hasbro Division. "We've created incredibly
innovative ways to play fan favorites like OPERATION and JENGA, and
added features such as a competitive but fun "Game Show" mode and the
ability to customize MR. POTATO HEAD making this game a 'must-have' for
all ages this fall."
Arriving for the first time on the Nintendo DS, this version is designed
for portable fun on-the-go and features a mix of new and favorite games
from the previously released HASBRO FAMILY GAME NIGHT on the
console. Games will include CONNECT 4, BATTLESHIP, SORRY! Sliders,
OPERATION and BOP-IT. Each will offer both original and new ways to play
as well as wireless support for multi-player competition.
"EA continues to do a tremendous job of re-imagining and deepening the
gameplay experience of Hasbro games across video game platforms," said
Mark Blecher, Senior Vice President and General Manager of Digital Media
and Gaming at Hasbro. "HASBRO FAMILY GAME NIGHT 2 will be a great
blend of classic, refreshed and new games that will serve as a great
reason to invite family and friends over for an evening of fun."
HASBRO FAMILY GAME NIGHT 2 is being developed at EA Bright Light
and will be available in fall 2009. For game artwork, visit http://www.info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2009 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Wii and Nintendo DS are trademarks of Nintendo. HASBRO FAMILY GAME
NIGHT, BATTLESHIP, BOP IT, CONNECT 4, CONNECT 4x4, OPERATION PICTUREKA,
SORRY! and MR. POTATO HEAD are trademarks of Hasbro and are used with
permission. JENGA is a trademark of Pokonobe Associate. Used under
license with Hasbro. All other trademarks are the property of their
respective owners.
SOURCE: Electronic Arts Inc.
EA Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
or
Foghorn PR (For EA)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro Corporate Communications
Julie Duffy, 401-727-5931
jduffy@hasbro.com
Copyright Business Wire 2009