5-on-5 Pure Adrenaline NFL Football Arrives Just in Time for
Thanksgiving
REDWOOD CITY, Calif., Nov 25, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL
Arcade is now available for download on the PlayStation(R) Store, and
on Xbox LIVE Arcade. Perfect for pick-up-and-play action during
halftime, Madden NFL Arcade provides an all-new way to experience
the Madden NFL franchise, featuring a unique art style and
fast-paced gameplay. Madden NFL Arcade is available on the
PlayStation Store and Xbox LIVE for $14.99 and 1200 MS points
respectively.
Madden NFL Arcade takes everything you love about your favorite
NFL stars and stadiums and brings them to life in a fun, high-scoring
gridiron battle. Featuring all 32 NFL teams and stadiums, including the
top five offensive and defensive stars from each team, with all-new
arcade style animations, every play looks like a highlight reel. From
linemen to wide receivers, each player is 100% authentic to the NFL and
injected with over-the-top personality unique to Madden NFL Arcade.
Catch your opponent off-guard with 13 unique Game Changers to break the
game wide open in a single play. Freeze one of your opponent's players,
add extra lineman to sack the QB, turn off your opponent's passing
icons, and more. With action-packed Game Changers, no two plays are ever
the same.
Madden NFL Arcade is the perfect video game for game day,
allowing up to four cooperative players on a single console. You can
also take on the world online in head-to-head matches and track your
performance via interactive leaderboards. To commemorate your gridiron
success, Madden NFL Arcade also provides a host of achievements
and trophies to boost your gamer score.
Madden NFL Arcade is rated E for everyone by the ESRB andis
developed in Orlando, Florida by the EA Tiburon studio, which also
produces NCAA(R) Football, Tiger Woods PGA TOUR(R) and EA SPORTS(TM) MMA.
For the Madden NFL Arcade launch sizzle visit: http://pressadmin.gamespress.com/newadmin_release_info.asp?i=1258
For more information about Madden NFL Arcade visit: maddennfl.easports.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, NCAA, Tiger Woods and PGA TOUR are trademarks of their
respective owners and used with permission. Xbox, Xbox 360 and Xbox LIVE
are trademarks of the Microsoft group of companies and are used under
license from Microsoft. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. All other trademarks are the property of
their respective owners.
ABOUT NFL PLAYERS
Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of
the NFL Players Association. Representing more than 1,800 active and
many memorable retired NFL players, NFL PLAYERS "takes the helmets off"
the players and markets them as personalities as well as professional
athletes. Through an exclusive sponsorship agreement between the
organization and the NFL, players are integrated into NFL sponsor
activation programs. In addition, under an exclusive agreement between
NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website,
is part of the NFL Internet Network. Each year NFL PLAYERS negotiates
and facilitates more than 4,000 player marketing opportunities for
players. NFL PLAYERS activities include retail licensing, corporate
sponsorships and promotions, special events, radio and television
projects, publishing and internet. All player participation is
facilitated by NFL PLAYERS, the licensing and marketing subsidiary of
the NFL Players Association. For more information, please visit NFLPLAYERS.COM.

SOURCE: Electronic Arts Inc.
Electronic Arts
Jennica Pearson, PR Coordinator, 407-386-5179
jpearson@ea.com
Rob Semsey, Sr. PR Manager, 407-386-5337
rsemsey@ea.com
Copyright Business Wire 2009