EA Releases Video Game Based on Popular Girls Toy Brand Just In Time
for Spring Break and Easter Baskets
REDWOOD CITY, Calif., Mar 03, 2009 (BUSINESS WIRE) -- The Play Label of Electronic Arts, Inc. (NASDAQ:ERTS) today announced
the release of LITTLEST PET SHOP(TM) Spring video game for
the Nintendo DS(TM). The latest in the line of highly successful LITTLEST
PET SHOP video games for girls ages 6 to 10, LITTLEST PET SHOP
Spring is the perfect addition for girls who want to expand their LITTLEST
PET SHOP collection.
"LITTLEST PET SHOP Spring is the latest addition to EA's
successful video game lineup based on the hip toy brand for pre-teen
girls," said Chip Lange, General Manager and Vice President of EA
Hasbro. "LITTLEST PET SHOPSpring offers a new array of
pets, accessories, play areas and mini games just in time for Easter
baskets and spring break trips."
Inspired by Hasbro's popular girls' toy brand, LITTLEST PET SHOP
Spring includes all of the favorite activities from the previous LITTLEST
PET SHOP Nintendo DS versions, plus brand new content and features
unique to this latest release. In addition to playing with six new pets
exclusive to LITTLEST PET SHOP Spring, includinga Lop Ear
Bunny, a Fox, a Jack Russell, a Dwarf Bunny, a Porcupine, and a Kitty,
girls can now explore a new, spring-themed environment that features new
play areas. Girls can also make sure their pets head into spring in
style by outfitting their pets in the latest seasonal fashions with new
accessories. Additionally, with LITTLEST PET SHOP Spring, girls
can play up to 20 mini-games, including four new games -- Snack Sort,
Volley Paws, Remember Me, and Fruit Fling.
"The release of LITTLEST PET SHOP Spring continues to build upon
girls' admiration for the brand and digital play experience," said Mark
Blecher, Senior Vice President and General Manager of Digital Media and
Gaming at Hasbro. "The creative and fun content combined with the
popularity of the Nintendo DS platform has proven to be a winner among
girl gamers."
Pricing, Rating & Availability
LITTLEST PET SHOP Spring for the Nintendo DS carries a MSRP of
$29.99. It is currently available at major retailers and is rated "E"
for Everyone. For more information, visit littlestpetshop.ea.com.
For assets, visit info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at info.ea.com.
About LITTLEST PET SHOP
Hasbro's LITTLEST PET SHOP brand is a line of collectible mini-dolls
aimed at tween girls and their zeal for nurturing and collecting. Since
its launch in 2005, LITTLEST PET SHOP has quickly become one of the
fastest growing girl brands in the toy industry. More than 200 million
pets have been sold. Additionally, www.littlestpetshop.com
has become one of Hasbro's top-performing brand Web sites with more than
1.8 million girls creating and tracking online pet collections. The
LITTLEST PET SHOP brand is also one of the hottest licensed lifestyle
properties among young girls. Nearly 180 licensees bring LITTLEST PET
SHOP-branded goods to market around the world in every major category
from apparel and accessories to publishing, paper/stationery, and room
decor.
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and
WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com.
(C) 2009 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA SPORTS Freestyle, and Pogo are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. LITTLEST PET SHOP is a trademark of Hasbro Inc. and is used
with permission. Nintendo DS is a trademark of Nintendo. All other
trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
or
Foghorn PR (For EA)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro Corporate Communications
Julie Duffy, 401-727-5931
jduffy@hasbro.com
Copyright Business Wire 2009