Dynamic Season, Powered By Synergy Sports Technology, Connects Gamers
to the Real NBA Like Never Before
REDWOOD CITY, Calif., Oct 06, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today that NBA LIVE(R)10
is now available in stores for the PLAYSTATION(R)3 computer entertainment
system, PSP(R) (PlayStation(R)Portable) system and Xbox 360(R) video game and
entertainment system from Microsoft. Developed by EA Canada in Burnaby,
BC, the NBA LIVE franchise has graced multiple generations of consoles
for over 15 years, and has sold more than 35 million units in its
lifetime*. NBA LIVE(R)10 brings an unprecedented level of user
control to the long running series, putting gamers in command of
dribbling, passing, shooting and driving the lane, replicating the
athleticism and agility that real NBA players display on the court.
In addition to gameplay, visuals and in-game presentation have also
received an overhaul in NBA LIVE 10. 90 throwback jerseys and
more than 500 shoes will update throughout the course of the year**. All
new player models will elevate the look of each individual player in the
game to reflect their real world counterparts. Authentic lighting and
design for all 30 NBA arenas, and commentary that evolves throughout the
season to reflect big trades, key match-ups, and injuries, will work
together to deliver the most authentic presentation in an NBA LIVE
videogame to date.
Evolving on the genre-defining Dynamic DNA, NBA LIVE 10
introduces a premium service called Dynamic Season*** to this year's
offering. Dynamic Season allows users to play along with the regular
season as it happens. Powered by Synergy Sports Technology - the premier
analytics provider for more than 25 NBA teams - Dynamic Season will
update your game daily with the real results, injuries, statistics,
trades and tendencies that happen in the NBA. As users play each game,
their results are merged with the real NBA season, giving players the
opportunity to alter reality and make their own 2010 NBA Finals.
The game has been rated "E" by the ESRB and 3+ by PEGI. Box art and
screenshots are available at http://info.ea.com.
For more information, please visit http://www.easports.com/nbalive10.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
football, FIFA Soccer, NHL(R) hockey, NBA
LIVE basketball, NCAA(R) Football, and Tiger
Woods PGA TOUR(R).
*Source NPD Data
**Available to online connected users only
***Dynamic Season and Dynamic DNA is free with all new copies of NBA
LIVE 10. Consumers who purchase a used copy of NBA LIVE 10 can access
the service for 1200 MS Points or $14.99 on Xbox Live and the
PLAYSTATION(R)Network, respectively. Available to online connected users
only.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the prior
written consent of NBA Properties, Inc. © 2009 NBA Properties, Inc. John
Madden, NFL, FIFA, NBA, NCAA, and Tiger Woods PGA TOUR are trademarks of
their respective owners and used with permission. Xbox and Xbox 360 are
registered trademarks of the Microsoft group of companies.
"PlayStation", "PLAYSTATION" "PS" Family logo and "PSP" are registered
trademarks of Sony Computer Entertainment Inc. Memory Stick Duo(TM) may be
required (sold separately). All other trademarks are the property of
their respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Duke Indrasigamany, 604-456-3150
Publicist
dukei@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009