Kick It Into High Gear and Go Head-To-Head With Family and Friends on
the Wii and Nintendo DS
REDWOOD CITY, Calif., Jun 11, 2009 (BUSINESS WIRE) -- It's time to rev up the engines and race into an all-new adventure with
the MySims(TM)! The EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) announced today that MySims Racing for the Wii(TM)
and Nintendo DS(TM) zooms into retail outlets this week. The latest
title in the popular MySims franchise starts players as wannabe
speedsters and after working their way up the ranks, it is time for them
to burn rubber against the toughest MySims rival racers on the
trickiest tracks in Speedville. The excitement never stops as the more
successful the player is on the track, the more they will be able to
customize their kart and trick it out with new engines and bodies.
Designed specifically from the ground up for the Nintendo platforms, MySims
Racing offers something for everyone who wants to live life in the
fast lane.
"The MySims have had many adventures and conquered many
challenges, but for the first time we find them behind the wheels of
their own customized vehicles," said Tim LeTourneau, General Manager of
the MySims Franchise. "MySims Racing combines the fun and
quirky MySims spirit our fans love with fast-paced action-packed
arcade racing. We can't wait for players to take this game for a spin."
MySims Racing for the Wii
Race to the finish line in MySims Racing! Face a variety of
tricky MySim opponents on a huge variety of exotic tracks! Take on up to
three friends in intense multiplayer racing. During the race, find
awesome power-ups such as the heat-seeking watermelon or a bubble
dropper that can help racers wreck their competition. There are nearly
endless customization options so that the kart reflects your high-gear
personality. Swap bodies, change paint jobs and add tons of accessories.
Not only can you change the look of their kart, you can also improve
power, acceleration and handling by mixing and matching engines,
suspension and steering components.
MySims Racing for the Nintendo DS
Race on the go! MySims Racing for the Nintendo DS allows you and
up to three of your friends to race using local wireless or Nintendo
Wi-Fi connection.
MySims Racing was developed in conjunction with partners at The
Sims Studio and Artificial Mind & Movement, is rated E for Everyone by
the ESRB, 3+ by PEGI, and has an MSRP of $39.99 for the Wii version and
$29.99 for the Nintendo DS. For more information please visit www.mysimsracing.com.
For information about the MySims franchise, visit www.mysims.com.
For assets, please visit www.info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and MySims are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are
the property of their respective owners.
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SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
or
Bender / Helper Impact
Blain Howard, 212-689-6360
Blain_howard@bhimpact.com
Copyright Business Wire 2009