LITTLEST PET SHOP Video Games Deliver Big Fun Featuring Extensive
Customization, New Pets With Unique Personalities, Adventures, and
Mini-Games
REDWOOD CITY, Calif., Oct 21, 2009 (BUSINESS WIRE) -- The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) got the party
started today and announced the release of LITTLEST PET SHOP Friends
for the Wii(TM) and Nintendo DS(TM), the latest lineup of games for girls
based on Hasbro's (NYSE:HAS) globally popular LITTLEST PET SHOP toy
brand. Made for girls 6-10, LITTLEST PET SHOP Friends gameplay
centers around party preparations as girls and their pets get ready to
throw the biggest LITTLEST PET SHOP celebration of the year.
"EA has a dedicated team focused on creating quality games for girls and
these new LITTLEST PET SHOP experiences are designed to appeal to that
group by keeping their likes and playing habits top-of-mind," said Chip
Lange, General Manager of EA's Hasbro Division. "LITTLEST PET SHOP
Friends is about celebrating what's important to little girls, like
their best friend and fun parties, and because of this, we think these
games will be at the top of every girls' holiday wish list."
LITTLEST PET SHOP Friends for the Wii features co-op play so
girls can share the fun alongside their real-life best friends. Girls
begin their adventureby choosing from 16 new and adorable pets
packed with personality such as a Great Dane, Peacock, Beaver, and the
Messy Cat. Girls then put their distinctive mark on pets through
extensive customization options, such as a multitude of combinations for
customizable accessories, or by creating their own exclusive designs.
With pets styled and ready to go, exciting adventures, activities around
party preparations and gameplay unfold in a variety of environments
including the Beach, Country, and City where players guide their pets
through an array of LITTLEST PET SHOP-style fun. Framed by a rich
storyline and high-quality in-game cinematics, girls embark on a journey
filled with activities such as delivering party invitations and serving
up cake and ice cream, to completing more than a dozen special tasks on
their way to arriving at the big celebration.
For the Nintendo DS player, EA has released three new versions -- LITTLEST
PET SHOPCity Friends, LITTLEST PET SHOP Beach Friends, and LITTLEST
PET SHOPCountry Friends. Each game includes a unique
storyline and six exclusive pets such as a Collie, Ladybug and Tiger, as
well as a pet best friend who helps players complete a variety of
activities and games on their way to the gala event where a special
mystery guest awaits their arrival. The pets also have their own house
where girls can send party items such as gifts, baked goods, and
decorations. Additionally, customization options include a vast
assortment of accessories, including the ability to design your own.
Plus, enhanced Wi-Fi multiplayer gameplay allows girls to expand the LITTLEST
PET SHOP Friends experience to include their best friends.
"EA has delivered yet another strong slate of video games for girls
based on Hasbro's powerhouse LITTLEST PET SHOP brand," said Mark
Blecher, Senior Vice President and General Manager of Digital Media and
Gaming at Hasbro. "LITTLEST PET SHOP Friends enables girls to
further expand their growing pet collections into new environments
filled with exciting adventure and gameplay."
LITTLEST PET SHOP Friends for the Wii is priced at a MSRP of
$39.99. LITTLEST PET SHOP Friends for the Nintendo DS each carry
a MSRP of $29.99. All games are rated "E" for Everyone and available at
major retailers. For more information on the games, visit www.littlestpetshop.ea.com.
For assets, visit http://eapressbox.ea.com/eaplay/index.html.
About LITTLEST PET SHOP
Hasbro's LITTLEST PET SHOP brand is a line of collectible mini-dolls
aimed at tween girls and their zeal for nurturing and collecting. Since
its launch in 2005, LITTLEST PET SHOP has quickly become one of the top
girls brands in the industry. More than 200 million pets have been sold.
Additionally, www.littlestpetshop.com
has become one of Hasbro's top-performing brand Web sites with more than
1.8 million girls creating and tracking online pet collections. The
LITTLEST PET SHOP brand is also one of the hottest licensed lifestyle
properties among young girls. More than 200 licensees bring LITTLEST PET
SHOP-branded goods to market around the world in every major category
from apparel and accessories to publishing, paper/stationery, and room
décor.
About Hasbro
Hasbro, Inc. is a worldwide leader in children's and family leisure time
products and services with a rich portfolio of brands and entertainment
properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In
fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31
titles that sold more than one million copies. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Nintendo DS and Wii are trademarks of Nintendo. LITTLEST PET SHOP is a
trademark of Hasbro and is used with permission. All other trademarks
are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Hasbro
Lilit Baron, 650-628-9247
lbaron@ea.com
or
Foghorn PR (For EA)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro Corporate Communications
Darlene Masse, 401-727-5622
dmasse@hasbro.com
Copyright Business Wire 2009