Award-Winning SHIFT is Heralded by Game Critics as One of the Best
Need for Speed Games Ever
REDWOOD CITY, Calif., Sep 15, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced that Need for Speed(TM)
SHIFT hits retail stores today in North America and across Europe on
September 17. Receiving high marks from the top videogame media
including a nine out of 10 from IGN PlayStation: The Official Magazine
and Official Xbox Magazine. Need for Speed SHIFT delivers a true
driver's experience with a stunning cockpit view, deep career mode and
amazing car roster.
Need for Speed SHIFT redefines the racing genre with the
combination of real world physics with perception based G-forces. The
game includes a brutal first person crash dynamic to create an immersive
cockpit view. When combined with the all-new driver profile, which gives
each player a unique persona based on their driving skill and style, Need
for SpeedSHIFT is the most realistic and intensive authentic
racing game ever.
"Without a doubt, Need for Speed SHIFT is the first racing
game that accurately delivers the physical and emotional sensation of
being behind the wheel of a race car," said Patrick Soderlund, Senior
Vice President of EA Games Europe. "I'm confident this game not only
reinvigorates the entire Need for Speed franchise but it actually
changes the way people will view and appreciate racing games."
Need for Speed SHIFT is available for the PlayStation(R)3 computer
entertainment system, Xbox 360(R) video game and entertainment system, PC,
PSP(R) (PlayStation(R)Portable) system and iPhone. More information can be
found at www.needforspeed.com
or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft
group of companies. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. All other trademarks are the property of
their respective owners.
SOURCE: Electronic Arts Inc.
EA Public Relations
Dana Sissons, 604-456-5004
dsissons@ea.com
Peter Nguyen, 650-628-3607
pnguyen@ea.com
Tammy Schachter, 650-628-7223
tschachter@ea.com
Copyright Business Wire 2009