Access to Select Club Pogo Exclusive Games Now Available to Free
Players
REDWOOD CITY, Calif., Apr 02, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ: ERTS) free online games site Pogo.com
announced today that its players' worlds just got "fun-sized" with the
introduction of Pogo Minis. The customizable avatars are now available
to the free games
Pogo.com community; along with access to popular Club Pogo games and
features such as Pogo Gems(TM) - items once reserved exclusively for the
Club Pogo audience.
Pogo Minis are online avatars that players can customize with hundreds
of virtual backgrounds, outfits and goodies. These items can be acquired
with tokens which are earned by playing games. Players can also deck out
their Minis with animated backgrounds and virtual items (goodies) for an
additional fee. These animated premium offerings can be attained with
Pogo Gems, a convenient way to get premium content on the site. Since
the launch of Pogo Gems in 2006, members have customized their Pogo
Minis with more than 30 million items to stylize their avatars in
dynamic ways.
Access to select Club Pogo games can be acquired through "Club Pogo
Premium Game Tickets" which are acquired with Pogo Gems. These "Game
Tickets" give players access to a specific game in one, three or seven
day increments. During that time, they will have access to the game,
ad-free and will be able to unlock special items for their Pogo Mini.
The first five games available for "Club Pogo Premium Game Tickets" are Canasta,
Everyone Wins Bingo, Mahjong Garden, Pogo Addiction
Solitaire and Tri-Peaks Solitaire.
"We wanted to extend the ability for all players to showcase their
personality while giving them access to an even larger offering of games
and features," said Pogo.com General Manager Michael Marchetti. "We've
received overwhelmingly positive feedback from our Club Pogo players
about how much they love creating their online persona with Pogo Minis.
It's become a favorite way for players to express themselves and connect
with other players in our passionate and tight knit community."
The Pogo Minis and Club Pogo Premium Game Tickets also have launched on
Pogo European sites in the UK (Pogo.co.uk),
France (Pogo.fr)
and Germany (Pogo.de).
All content is localized and will have content customized for each
site's community.
Club Pogo members will continue to enjoy exclusive privileges including
24/7 access to all 40+ Club Pogo exclusive games, unlimited ad-free
gameplay, access to exclusive content including Pogo Mini Pets and
hundreds of badges, which are game rewards for completing online
challenges. Players can join Club Pogo for a monthly fee of $5.99 or
access for a year for $39.99.
About Pogo.com
Pogo.com(TM) is the #1 stickiest online destination in the US1.
The site is home to over 16.5 million unique visitors a month
(worldwide) who play for more than 56 minutes a day1.
Boasting a wide variety of more than 100 free
online games including puzzle
games, word
games, casino games, classic card games and board games, Pogo.com
features both single-player and multiplayer games. The site offers
players an easy-to-use chat feature where millions of people talk about
their favorite games, best scores, or simply share stories about their
lives. Pogo.com is known for its thriving online community of players
who forge life-long friendships through the site. Pogo has local sites
and communities in UK (pogo.co.uk) and Germany (pogo.de). The Pogo.com
premium service, Club Pogo, offers players a variety of VIP features
including exclusive games, no ad interruptions, private chat and
avatars. Club Pogo had over 1.62 million paying subscribers at the end
of fiscal 2008.
1 According to ComScore November 08
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S and/or other countries.
SOURCE: Electronic Arts Inc.
EA Pogo.com PR
Honey Hamilton, 650-628-9045
hhamilton@ea.com
or
EA Hasbro PR
Alexis Mervin, 650-628-7703
amervin@ea.com
Copyright Business Wire 2009