First in a New Line of Virtual Fitness Products Delivers Personalized
Circuit Workouts and 30-Day Challenge for In-Home Fitness
REDWOOD CITY, Calif., May 19, 2009 (BUSINESS WIRE) -- EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS), announced
today that EA SPORTS Active(TM) is now available in North American
retail stores and will be available worldwide by May 22, 2009*.
Developed exclusively for the Wii(TM) by EA Canada, EA SPORTS Active
is an innovative, virtual fitness product that offers personalized,
customizable workouts that can be done from the comfort of home.
Developed in collaboration with fitness experts, including Bob Greene -
renowned exercise physiologist, author and Oprah's personal trainer - EA
SPORTS Active is a fun and cost-effective way to achieve a healthy
lifestyle. The product will be the first in a new line of EA SPORTS
virtual fitness products to improve the well-being of people of all ages.
"The EA SPORTS brand is known for award-winning sports video games, but
today marks our entrance into the entirely new genre of virtual fitness
as EA SPORTS Active hits stores," said Dave McCarthy, vice
president, EA SPORTS. "Now more than ever consumers are seeking
economical solutions to getting exercise and living a healthier
lifestyle, and with EA SPORTS Active we've designed an experience
that will appeal to a variety of audiences and deliver a truly fun yet
challenging workout in the home."
Users will get their heart pumping through interactive circuit workouts
from more than 25 different activities and exercises that target the
upper and lower body, as well as cardio. Similar to a personal trainer,
the program provides clear instruction, feedback on technique and
encouragement with visual and oral cues, while also providing calories
burned in real time. Preset workouts are designed by fitness experts to
target specific workout results. For optimal personalization, circuits
can be customized based on interests and fitness level and there is
complete flexibility for the duration and intensity level.
EA SPORTS Active includes software, a specially-designed leg
strap that holds the Wii's Nunchuk(TM) controller to track lower body
movements, as well as a resistance band to increase the intensity to
upper body exercises. The program can support two players at one time,
and the EA SPORTS Active Accessory Pack containing one leg strap
and one resistance band is available for an MSRP of $19.99 in North
America. The product is compatible with theWii Balance Board(TM),
which will add components to the sports drills.
To help get started users can also choose to take the30-Day
Challenge, a fitness road map designed to provide tangible fitness goals
with the guidance of the virtual trainer. The Challenge provides a new
workout every time a player exercises that will increase in intensity
and track progress throughout the 30-day period. To encourage overall
wellness, there is also a Journal that allows users to track nutrition
elements, set goals, and account for other physical activities
accomplished.
For inspiration, consumers can view highlights from 12 men and women who
participated in the EA SPORTS Active 30-Day Challenge April 18
through May 17, 2009 by visiting the EA SPORTS Activewebsite:
http://easportsactive.com/thirtyday.action.
The Challenge focused on helping a variety of people integrate fitness
into their lifestyles. Among the participants was Alison Sweeney, TV
personality and host who participated to lose baby weight and represent
busy moms who need a convenient way to get fit. Bob Greene hosted a kick
off retreat for the challengers to get them started on their journeys.
"Helping the challengers use such an innovative program to reach their
fitness goals was a truly rewarding experience, and showed me what a
powerful product EA SPORTS Active can be," said Bob Greene.
"Anyone looking for an in-home fitness solution will appreciate the
combination of a fun and effective workout."
EA SPORTS Active has been rated "E" by the ESRB and "3+" by PEGI,
and has an MSRP of $59.99 in North America. For more information, log
onto http://www.easportsactive.com.
Media can find photos and videos of the product at http://info.ea.com.
Top-selling titles and franchises from EA SPORTS include Madden NFL
football, FIFA Soccer, NHL(R), NBA
LIVE, NCAA(R) Football, Tiger Woods
PGA TOUR(R) and NASCAR(R)racing.
*EA SPORTS Active will ship to retailers in Japan on August 6,
2009
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, PGA TOUR
and NASCAR are trademarks of their respective owners and used with
permission. Wii, Nunchuk, and Wii Balance Board are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5966936&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jen Riley, 604-456-5081
PR Manager
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009