Breakthrough Website Allows Girls to Connect With Friends, Design,
Share, Play Games and More
LOS ANGELES, Oct 01, 2009 (BUSINESS WIRE) -- The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced the
launch of the CHARM GIRLS CLUB(TM) website www.charmgirlsclub.com,
an online destination specially designed for girls, where they can play
games, design fashions, socialize, collect charms, and immerse
themselves into the world of EA's Charm Girls. Live today, the site is
the first of its kind and will be fully integrated with EA's CHARM
GIRLS CLUB video games for Wii(TM) and Nintendo DS(TM) when the games
become available in the US on October 20, 2009.
"We are excited to provide tween girls with a safe, engaging online
experience that truly extends the Charm Girls Club video games
and appeals to girls' interests," said Sarah Handley, Senior Marketing
Director, EA Play Label. "Through the unique, connected console and
online game play, girls' experiences will be enriched the more they play
with Charm Girls Club."
The CHARM GIRLS CLUB website provides a safe place for tween
girls to create and share cool fashions and connect with friends in a
social online environment. On the site, girls can choose from thousands
of combinations to create their personalized Charm Girl that reflects
their head-to-toe style including hair, facial features, makeup,
fashions and accessories. They can design a virtual charm bracelet with
hundreds of shimmering charms that are earned by playing games. Girls
can also create their personal profile page, update their status, see
what's going on with their friends in the news feed, take fun polls and
learn about the Charm Girls and the associated video games.
Girls who visit the site will find a multitude of totally girl appealing
activities that they can participate in for free. They can play
mini-games like "Mall Mania" and "Accessorize It" to earn virtual charms
and Charm Coins, the website's virtual currency. Earning Charm Coins
allows girls to purchase more outfits and accessories for their Charm
Girl in the online Shopping Mall. The Design Studio fashion tool allows
girls to design their own fabric patterns, choose silhouettes, and
create their own unique fashions. These elite user generated designs can
be submitted to the Design Gallery for other girls in the Charm Girls
Club community to vote on.
Girls who purchase CHARM GIRLS CLUB games when they become
available in October will have access to even more content on the
website. As girls play through the video games, they will earn Charm
Codes that can be used online. By entering Charm Codes online, girls can
unlock hundreds of super cool fashions, virtual charms and Charm Coins
that will enhance the online Charm Girls Club experience. The more girls
play with Charm Girls Club games and the website, the more access they
will have in the Charm Girls Club games and website.
CHARM GIRLS CLUB is EA's new, original property for tween girls.
Through the games and the website, tween girls are immersed into the
world of the Charm Girls where they will show off their unique style,
meet friends and complete games and activities to see who can collect
the most charms. EA will release four CHARM GIRLS CLUB video
games in the US on October 20th including CHARM GIRLS CLUB
Pajama Party for the Wii, and three titles for the Nintendo DS: CHARM
GIRLS CLUB My Fashion Mall, CHARM GIRLS CLUB My Perfect Prom
and CHARM GIRLS CLUB My Fashion Show. All four CHARM GIRLS CLUB
video games are rated "E" for "Everyone."
To see what CHARM GIRLS CLUB is all about, visit http://www.charmgirlsclub.com.
To download assets, visit http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Charm Girls Club are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Wii and Nintendo DS are trademarks of Nintendo.
SOURCE: Electronic Arts Inc.
EA
Lilit Baron, 650-628-9247
PR Manager
lbaron@ea.com
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Copyright Business Wire 2009