Los Angeles Racer Wins the Need for Speed SHIFT Competition,
Drives Home in a Brand New 2009 BMW M3
LOS ANGELES, Jun 15, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced details on the
exclusive driver profile systemin Need for Speed(TM) SHIFT.
Driver profile is the ultimate extension of the true driver's
experience. Extending through the single player career and online
multiplayer modes, driver profile gives each player a unique game
experience based on the way each player drives on the track. This
exclusive driver profile system pushes the entire racing genre forward.
During this year's Electronic Entertainment Expo (E3) in Los Angeles, EA
invited attendees to participate in a Need for Speed SHIFT Hero
Car Competition that showcased the driver profile. Competitors raced
around the Autopolis track in the BMW M3 GT2 hero car generating the
highest number of driver profile points. The winner of the Need for
Speed SHIFT Hero Car Competition, Mitchell Francis, from Los Angeles
won a brand new 2009 BMW M3 Coupe.
Driver profile is a tailor-made career mode based on four key game play
components:
1. Personality - a player's driving style determines whether they are an
aggressive or precise driver.
2. Success - as in every race, the ultimate goal is to finish at the top
of the podium.
3. Profile points - every car passed, every corner mastered, every
opponent taken out generates profile points.
4. Badges - these unique icons bring individuality and style to each
player's driver profile, as each player races and completes top
achievements.
As a player's driver profile develops through the course of the game, it
creates rivalries, triggers specific challenges and even unlocks
vehicles and customization options. Need for Speed SHIFT's
multiple reward systems keeps players in each race regardless of their
position.
"The new driver profile feature in Need for SpeedSHIFT
gives players full control of how they progress through game," said
Patrick Soderlund, Senior Vice President of EA Games Europe. "In SHIFT,
how you drive is who you are behind the wheel."
Need for Speed SHIFT is being developed by Slightly Mad Studios
in collaboration with Black Box and Patrick Soderlund. Slightly Mad
Studios includes developers and designers that worked on the critically
acclaimed games GT Legends and GTR 2. The PSP(R)
(PlayStation(R) Portable) version is being developed by EA's Bright Light
studio.
Need for Speed SHIFT is scheduled to ship in Europe on September
17 and in North America on September 22on the PLAYSTATION(R)3
computer entertainment system, Xbox 360(R) video game and entertainment
system, PC and PSP(R) system. More information can be found at www.needforspeed.com
or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Dana Sissons, 604-456-5004
Sr. Publicist
dsissons@ea.com
Peter Nguyen, 650-628-3607
Sr. PR Manager
pnguyen@ea.com
Tammy Schachter, 650-628-7223
Sr. PR Director
tschachter@ea.com
Copyright Business Wire 2009