Nationwide Competition for Pride Begins as Fans Battle to Prove Their
School is Number One
REDWOOD CITY, Calif., Jul 14, 2009 (BUSINESS WIRE) -- Electronic
Arts Inc. (NASDAQ: ERTS) announced today that NCAA(R)
Football 10 is now available in North American retail stores. As
the best-selling college football video game franchise for over a
decade*, EA
SPORTS(TM)NCAA Football provides an unparalleled college game
day experience to football fans around the country.
NCAA Football 10 brings the excitement of college football to
fans across the nation like never before with the all-new Season
Showdown. In this new mode, every game counts as fans declare their
loyalty to a favorite school and give the ultimate show of support in a
nationwide competition for pride. After choosing a school to represent,
players can earn credits for their school by playing NCAA Football 10
and through new web-based games at http://seasonshowdown.easports.com.
Millions of college football fans around the country will be on a
mission to prove their school is number one with NCAA Football 10's
Season Showdown.
TeamBuilder is an all-new, online create-a-school feature that
revolutionizes the user's ability to produce personalized content for NCAA
Football 10,which was announced last month at E3. With the
capability to upload logos and numerous customization options for
uniforms, fields, rosters, and much more, TeamBuilder gives users the
opportunity to design completely original teams with infinite
possibilities. A football fan's dream, TeamBuilder enables users to
experience the excitement and pageantry of college football, defined by
their own personalized creations. Since its launch, fans have logged
onto http://teambuilder.easports.com
and created teams at an astonishing rate, averaging seven per minute
during the first two days. More than 160,000 teams have been created,
ensuring there is an unprecedented amount of content for fans to use
in-game beginning today.
Television sports reporter Erin Andrews is featured as the host of Road
to Glory, a new mode in NCAA Football 10 for Xbox 360(R) video game
and entertainment system and PLAYSTATION(R)3 computer entertainment
system. Road to Glory is a broadcast-style video presentation in which
Andrews and Kirk Herbstreit chronicle your career as a college student
athlete. For the first time ever, players actual in-game highlights are
featured in these broadcast-style presentations. Plus, an all-new,
completely redesigned 3-D dorm room prominently displays triumphant
moments through photos, trophies, NCAA Football news and more.
With all 120 Football Bowl Subdivision schools represented in the game, NCAA
Football 10 offers fans an exciting way to experience the thrill of
authentic college football year-round. NCAA Football 10 brings
the college football atmosphere to life with enhanced stadiums packed
with school colors, cheerleaders and mascots. Enjoy the sights of game
day with new on-field band formations, field goal nets, flags waving in
the wind and camera flashes exploding during pivotal moments.
Developed in Orlando, Florida by EA Tiburon, and licensed by The
Collegiate Licensing Company, NCAA Football 10 is available for
the Xbox 360 video game and entertainment system, the PlayStation2 and
PLAYSTATION3 computer entertainment systems and the PSP
(PlayStationPortable). NCAA Football 10 has been rated "E" for
everyone by the ESRB.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football
and Tiger Woods PGA TOUR(R).
For more information, please visit www.ncaafootball10.com.
*Based on NPD data.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, FIFA, NBA, NCAA, Tiger Woods, PGA TOUR and NASCAR are
trademarks of their respective owners and used with permission.
"PLAYSTATION", "PlayStation" and "PSP" are registered trademarks of Sony
Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft
group of companies and are used under license from Microsoft.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 52,000 student-athletes
compete in NCAA Championships in Division I, II and III sports. For more
information, go to www.ncaa.com.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.
Founded in 1981, CLC is the oldest and largest collegiate licensing
agency in the U.S. and currently represents nearly 200 colleges,
universities, bowl games, athletic conferences, The Heisman Trophy and
the NCAA. The mission of CLC is to be the guiding force in collegiate
trademark licensing and one of the top sports licensing firms in the
country. CLC is dedicated to being a center of excellence in providing
licensing services of the highest quality to its member institutions,
licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC
is a full-service licensing representative, which employs a staff of
more than 80 licensing professionals who provide full-service
capabilities in brand protection, brand management, and brand
development. For more information on CLC, visit: www.clc.com
or www.imgworld.com.
About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football
Coaches Association (AFCA), the Collegiate Commissioners Association
(CCA), the Football Bowl Association (FBA), the National Association of
Collegiate Directors of Athletics (NACDA), the National Collegiate
Athletics Association (NCAA) and the National Football Foundation (NFF)
and serves as the collective voice to promote college football. Visit www.NCAAFootball.com
for more information.
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SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Julie Michel, 407-386-5184
Sr. Publicist
jmichel@ea.com
Rob Semsey, 407-386-5337
Sr. PR Manager
rsemsey@ea.com
Copyright Business Wire 2009