Renowned Video Game Football Franchise Released to Critical Acclaim
REDWOOD CITY, Calif., Aug 14, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced today the release of Madden
NFL 10 to retail stores across North America. Hailed as "the best
Madden in this generation of consoles" by Game Informer Magazine, Madden
NFL 10 captures the authenticity and emotion of the NFL like never
before.
"Every summer culminates in the release of Madden NFL and it has
become an annual holiday for millions of football fans," said Nathan
Stewart, marketing director at EA SPORTS(TM). "No matter if you're looking
for a realistic football simulation, or a family-friendly NFL
experience, Madden NFL 10 represents the best of the
award-winning franchise."
This year, Madden NFL 10 brings something for everyone.
Experience first-hand what it's like to "Fight for Every Yard"in
Madden NFL 10 for Xbox 360(R) video game and entertainment system and
PLAYSTION(R)3 computer entertainment system. With all new Pro-Tak(TM)
animation technology, players have more control over the outcome of each
play. Add to that the most immersive broadcast presentation and online
innovation in franchise history; if you see it on Sunday, you'll see it
in Madden NFL 10.
This year, Madden NFL 10 arrives on the Wii(TM) with breath-taking
visuals that will captivate both seasoned veterans and new comers to the
franchise. Completely redesigned and built from the ground up, Madden
NFL 10 epitomizes what fun looks like on the Wii, delivering the
most social and dynamic experience from the franchise to date. Quick,
exciting game modes ensure that anytime is the right time for Madden
NFL 10 on the Wii.
The award-winning Madden NFL 10 franchise will be available on
the Xbox 360 video game system from Microsoft, PlayStation(R)2 and
PLAYSTATION 3 computer entertainment systems, Wii, and PSP(R)
(PlayStation(R)Portable) handheld entertainment system. Madden NFL 10
will also be available for feature phones this month, and on the App
StoreSM in September.
Madden NFL 10 is developed in Orlando, Florida by the
award-winning EA Tiburon studio, which also produces NCAA(R) Football,
Tiger Woods PGA TOUR(R) and EA SPORTS MMA.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
Football, FIFA Soccer, NHL(R) hockey, NBA
LIVE basketball, NCAA(R) Football and Tiger
Woods PGA TOUR(R).
For more information about Madden NFL 10, visit http://maddennfl.easports.com/.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Pro-Tak are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, FIFA, NBA, NHL, NCAA, Tiger Woods, and PGA TOUR are
trademarks of their respective owners and used with permission. All
other trademarks are the property of their respective owners. Microsoft,
Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the
Microsoft group of companies and are used under license from Microsoft.
"PLAYSTATION", "PlayStation" and "PSP" are registered trademarks of Sony
Computer Entertainment Inc. Wii is a trademark of Nintendo. App Store is
a service mark of Apple Computer, Inc.
SOURCE: Electronic Arts Inc.
Xbox 360/PS3
Rob Semsey, 407-386-5337
PR Manager
rsemsey@ea.com
or
Wii
Julie Michel, 407-386-5184
Sr. Publicist
jmichel@ea.com
Copyright Business Wire 2009