EA SPORTS Brings Interactive Draft Experience to Madden NFL Fans
REDWOOD CITY, Calif., Mar 31, 2009 (BUSINESS WIRE) -- Paint on the eye black and lace up the cleats, Electronic Arts Inc.
(NASDAQ:ERTS) announced today that Madden NFL 10 will be
available in North American retail stores on Friday, August 14. The
storied football franchise ushers in a new era with advancements that
bring the NFL fan everything they see on Sundays, minus the grass stains.
On-field authenticity and emotion is taken to another level in Madden
NFL 10. With more control over the outcome of the play than ever
before, players can drag defenders towards the first down marker, fight
for a fumble at the bottom of the pile, and avoid the rush by stepping
up into the pocket. Utilizing an all-new animation technology, Madden
NFL 10 ensures that the Fight For Every Yard doesn't end
until the whistle blows.
"The Tiburon team couldn't be more excited about Madden NFL 10,"
said Phil Frazier, Senior Producer. "With online innovation that will
connect Madden fans together like never before, an immersive broadcast
presentation that captures the suspense and emotion of the NFL, and the
most authentic gameplay to date, Madden NFL 10 will be the
pinnacle in the award-winning franchise."
Madden NFL 10 on the Wii(TM)introduces a unique,
genre-defining art style that will raise the bar for sports games on the
console. Completely redesigned and built from the ground up, Madden
NFL 10 epitomizes what fun looks like on the Wii and will deliver a
social, dynamic experience for the entire living room.
Madden NFL 10 will kick off the season with the Madden NFL 10
Draft Experience hosted exclusively at maddennfl.easports.com on
Saturday, April 25th. The innovative website will feature a
live, streaming draft analysis show produced right from Madden
headquarters in Orlando, Florida. The show will feature several
interactive elements, including live call-ins from NFL athletes, on-site
correspondents from New York City, and the chance for Madden fans to
phone in with comments and questions. As players are drafted, their
official Madden NFL 10 ratings will be released and discussed
live. The website will also feature dynamic polls, social networking
feeds, photos from the NFL Draft, and live blogs from the Madden NFL
10 player ratings team. The Madden NFL Draft Experience is a fully
interactive destination for NFL and Madden fans alike.
The countdown to the Madden NFL 10 cover announcement begins
today with the launch of maddennfl.easports.com and the There Can
Only Be One campaign. Each week, check back to the Madden NFL 10
website as candidates that capture the essence of Fight for Every Yard
are introduced. See who is in the running for the most coveted cover in
sports video games, leading up to the Madden NFL 10 cover unveil
on Friday, April 24th.
The award-winning Madden NFL franchise will be available on the
Xbox 360? video game system from Microsoft, PlayStation?2 and
PLAYSTATION?3 computer entertainment systems, Wii(TM), PSP?
(PlayStation?Portable) handheld entertainment system and is rated RP by
the ESRB.
Madden NFL 10 is developed in Orlando, Florida by the EA Tiburon
studio, which also produces NCAA? Football, Tiger Woods PGA TOUR? and
NASCAR? Kart Racing.
For more information about Madden NFL 10 please visitmaddennfl.easports.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, PGA TOUR
and NASCAR are trademarks of their respective owners and used with
permission. Microsoft and Xbox 360 are trademarks of the Microsoft group
of companies. "PLAYSTATION", "PlayStation" and PSP are registered
trademarks of Sony Computer Entertainment Inc. Wii is a trademark of
Nintendo.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
football, FIFA Soccer, NHL? hockey, NBA LIVE basketball, NCAA? Football,
Tiger Woods PGA TOUR? and NASCAR? racing.
SOURCE: Electronic Arts Inc.
Electronic Arts
Rob Semsey, 407-386-5337
Senior PR Manager
RSemsey@ea.com
Julie Michel, 407-386-5184
Publicist
JMichel@ea.com
Copyright Business Wire 2009