The Wait is Over--Join The New World of The Sims Today
REDWOOD CITY, Calif., Jun 02, 2009 (BUSINESS WIRE) -- Let There Be Sims(TM)! The EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) today announced that The Sims(TM) 3, the next
generation of the global cultural phenomenon and best-selling PC
franchise of all time, is at retail nationwide and available for digital
download today for the PC and Mac, and will be in stores worldwide in 60
countries and in 22 languages this week. The Sims 3 is also
available today for download from the Apple App Store for iPhone(TM) and
iPod(R) touch.
"The day is here and we can't wait to see what kind of stories the
players will tell, movies they'll make, homes they'll build and
everything they'll share using The Sims 3," said Ben Bell,
Executive Producer of The Sims 3 at EA. "Now you can create any
Sim you can imagine. For the first time ever, you can explore a
seamless, open neighborhood and give your Sims real personality traits.
Sims fans and new gamers alike will have something to love in The
Sims 3."
In The Sims 3 you can create lifelike Sims with a unique
personality and take them anywhere in the neighborhood. The powerful
Create-a-Sim tool allows you to create Sims that are more realistic than
ever. Select from dozens of personality traits such as brave, artistic,
kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can
create a limitless number of truly unique Sims. The Sims 3 allows
for infinite possibilities to design the interior and exterior of your
Sims' surroundings using the Create-a-Style feature. Additionally, you
can enjoy the challenge of short-term and long-term goals and then reap
the rewards! Based on personality traits, skills and career choices,
your Sims have short and long term Wishes that provide constant, fun
challenges and so many things to do and achieve. You have the ultimate
freedom to choose whether to fulfill their destiny, giving them lifetime
happiness and rewards or not!
Register your copy of The Sims 3 for PC and Mac at www.TheSims3.com
to enjoy the robust online and community features unique to your game
including an all-new town called Riverview that you can download for no
additional charge once you register.* You will also gain access to 1,000
SimPoints to purchase items from The Sims 3 Store including
exclusive outfits, hairstyles, furniture, home décor, and architectural
items to customize your Sims appearance and houses in all-new ways.
Visit the Store each month for new, never-seen-before themed items.
Additionally, be the director of your Sims' movies by capturing clips
during your gameplay, visiting the official site, and editing the
soundtrack, story, and transitions, then share it with the world! These
easily accessible tools inspire creativity and allow you to share your
masterpieces with your friends and other players on The Sims 3
official website, personal blogs, or any social media network. See what
you can create with The Sims 3.
The Sims 3 is the first The Sims game experience for
iPhone and iPod touch. Full 3D Sims environments that take unique
advantage of the innovative Multi-Touch user interface and accelerometer
in the devices give players the opportunity to experience The Sims
in a whole new way, anywhere, anytime. The Sims 3 is available
globally from Apple's App Store on iPhone and iPod touch, or at www.itunes.com/appstore/.
The game also is available for purchase, globally, from wireless
carriers for feature phones. For information on carrier availability and
pricing for all EA Mobile games, please visit www.eamobile.com.
For more information about The Sims 3, please visit www.TheSims3.com.
Developed by The Sims Studio, The Sims 3 is rated T for Teen by
the ESRB, PEGI 12+, and USK 0. The game is available now for purchase at
retail and online through digital distribution at http://eastore.ea.com/store/ea/ContentTheme/pbPage.the_sims3/ThemeID.718200.
To download artwork, please visit www.info.ea.com.
* INTERNET CONNECTION required. See product pack or digital distribution
rules for details.
About The Sims
The Sims franchise celebrates an impressive over 100 million
units sold since its launch in February 2000. Now translated into 22
different languages and available in 60 different countries, The Sims
quickly has become a universal gaming and cultural phenomenon. For the
latest information about The Sims and to check out the new The
Sims 3 official website to see what the players are creating, visit www.TheSims3.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Mac, iPhone, and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries. All other trademarks are the
property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Trudy Muller, 650-628-2926
Senior Director
tmuller@ea.com
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Angie Newman, 650-628-2877
PR Manager
anewman@ea.com
Copyright Business Wire 2009