FIFA Soccer 10 Highest Rated Sports Game Ever on PLAYSTATION 3
and Xbox 360
REDWOOD CITY, Calif., Oct 20, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) announced that FIFA Soccer 10
from EA SPORTS(TM) is available in stores throughout North America
beginning today for the PLAYSTATION(R)3, Xbox 360(R), Wii(TM), PC,
PlayStation(R)2, PSP(R) (PlayStation(R)Portable), Nintendo DS(TM)and
mobile.
FIFA Soccer 10 launched Oct. 1 across Europe with record-breaking
success, selling 1.7 million copies at European retail in the first week
to become the fastest selling sports game ever and EA's biggest European
launch in history. FIFA Soccer 10 has also launched to widespread
critical acclaim. It is presently the highest rated sports videogame
ever* on PLAYSTATION(R)3 and Xbox 360(R) with review scores of 91
on both platforms.
North American packaging of FIFA Soccer 10 features Major League Soccer
stars Cuauhtémoc Blanco of Chicago Fire and Sacha Kljestan of Chivas USA
and Chelsea's world-class attacking midfielder Frank Lampard on the
cover.
FIFA Soccer 10 is powered by the first-ever true 360° dribbling
system and new Skilled Dribbling technology that gives players finer
control of the ball and unprecedented responsiveness. It also features a
new Practice Arena, Customizable Set Pieces and Virtual Pro, a mode that
enables gamers to live out the fantasy of playing as a professional
player by using Game Face to put themselves in the game and then
embarking on a career with more than 200 accomplishments to master
across all games modes. Join an Online Team Play Club & play 10v10
against hundreds of thousands of Virtual Pros from around the world in
the Pro Club Championship, with the top clubs battling it out to become
Regional & World Champions. FIFA Soccer 10 refines an already
potent game engine, combined with authentic club and league licenses, to
continue to set the benchmark as the most complete and intelligent
simulation of soccer.
FIFA Soccer 10 Wii delivers action packed, non-stop soccer
action. Improved shooting power for greater scoring range, new target
passing for more scoring opportunities and more responsive goalies that
send juicy rebounds back into play create frantic action in the
attacking zone. The new "Strike It System" on set pieces pits players
against each other in a head to head challenge for a true test of nerve
as each player must time the shaking of their Wii(TM) Remote perfectly in
order to either score or defend free-kicks, penalties and corners.
Compete and compare your performance against family and friends. Play
online with a friend in 2v2 online matches and tournaments.
Visit WWW.FIFA.EASPORTS.COM
for more information about features for each available platform.
FIFA Soccer 10 is developed under the EA SPORTS brand by EA
Canada in Burnaby, B.C. The game is localized into 18 languages and sold
in 37 countries--it is the most popular EA SPORTS franchise globally.
The game is rated"E"for Everyone by the ESRB and 3+ by
PEGI in Europe.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football,
and Tiger Woods PGA TOUR(R).
* Source www.metacritic.com
as of Oct. 19, 2009
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Official FIFA licensed product "© The FIFA name and OLP Logo are
copyright or trademark protected by FIFA. All rights reserved."
Manufactured under license by Electronic Arts Inc. Player names and
likenesses used under license from FIFA, International Federation of
Professional Footballers "(FIFPro)" and national teams. John Madden,
NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their
respective owners and used with permission. Microsoft, Xbox, and Xbox
360 are registered trademarks of the Microsoft group of
companies. "PlayStation", "PLAYSTATION" and "PSP" are registered
trademarks of Sony Computer Entertainment Inc. Nintendo DS and Wii are
trademarks of Nintendo. All other trademarks are the property of their
respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009