Becomes Fastest Selling Xbox LIVE Arcade and PlayStation Network
(Download-Only) Game
STOCKHOLM, Jul 23, 2009 (BUSINESS WIRE) -- DICE, an Electronic Arts Inc. (NASDAQ:ERTS) studio, today announced that Battlefield
1943(TM) is the fastest selling day one and week one download-only
game worldwide on Xbox LIVE(TM) Marketplace. It is also the fastest selling
day one and week one download-only game on the PlayStation(R)Network in
North America. Overall since its launch on July 8th, Battlefield
1943 has sold over 600,000 copies on Xbox LIVE Marketplace and the
PlayStation Network.
"We are honoured by the reception that the game has received so far,"
says Gordon Van Dyke, Producer on Battlefield 1943. "Watching and
participating in this non-stop multiplayer action has been a real treat
for us and we can't believe how fast our fans reached 43 million kills.
We can now truly say that we have set a new standard for what can be
done in the downloadable games category and gamers recognize the endless
value that Battlefield 1943 provides for just $15."
Battlefield 1943 is an award-winning First-Person Shooter
multiplayer game that G4tv.com says is "...a steal. Great sound, great
graphics, great fun, and great price." IGN even says that "Battlefield
1943 is an impressive package that sets a new standard for digital
titles."
Battlefield 1943 is an all-new download-only multiplayer actiongame that brings DICE's first-class WWII action to gamers. The game
introduces two thrilling modes where 24 players can compete across four
classic WWII Battlefield maps: Wake Island, Guadalcanal, Iwo Jima
and Coral Sea. These maps are inspired by the award winning Battlefield
1942(TM) game, and have been redesigned and reengineered from the
ground up using the DICE Frostbite(TM) engine allowing players to wreak
havoc and destruction via land, sea or air.
After the worldwide community challenge officially began on Friday, July
10 at 19:43 CET, the Coral Sea map is now unlocked for both the Xbox
LIVE and PlayStation communities. The Xbox LIVE community reached the
goal of 43 million kills in just 5 days, with the PlayStation community
hitting the mark in 8 days.
Battlefield 1943 is now available on Xbox LIVE Marketplace and
the PlayStation Network for 1200 MS Points or $15. Gamers who already
played the trial and their time expired can access the free 30-minute
trial version again on both Xbox Live and the PlayStation Network as of
July 18.
For more information on Battlefield 1943 please visit www.battlefield1943.com.
Follow us on Twitter at http://twitter.com/OfficialBF1943.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Battlefield 1943, Battlefield 1942 and Frostbite are trademarks or
registered trademarks of EA Digital Illusions CE AB. "PlayStation" and
"PLAYSTATION" are registered trademarks of Sony Computer Entertainment
Inc. Microsoft, Xbox and Xbox LIVE are trademarks of the Microsoft group
of companies and are used under license from Microsoft.

SOURCE: Electronic Arts Inc.
EA Games Label
Jino Talens, 650-628-8911
Publicist
jtalens@ea.com
Kelly Ekins, 514-664-8143
Senior Publicist
kekins@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Copyright Business Wire 2009