The Harry Potter and the Half-Blood Prince Videogame is THE Place for
Fans to Live the Thrills, Action and Excitement of Harry Potter This
Summer
GUILDFORD, England, Jun 30, 2009 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts Inc (NASDAQ:ERTS) and Warner Bros.
Interactive Entertainment today announced that the Harry Potter and
the Half-Blood Prince(TM)videogame will be available in stores
across the globe this week. Available on multiple platforms, the Harry
Potter and the Half-Blood Prince videogame allows players to
experience all the magic, adventure and fun of the Warner Bros.
Pictures' film based on J.K. Rowling's sixth book in the Harry Potter(TM)series.
In the game of Harry Potter and the Half-Blood Prince, players
return to Hogwarts(TM) - reproduced from movie blueprints in
exacting detail - to help Harry survive a fraught sixth year. Players
will be able to master gesture-based spell-casting as they explore the
Hogwarts school grounds, from the heights of the Astronomy Tower to
Professor Slughorn's Potions classroom in the depths of the dungeons and
iconic locations in between such as the Gryffindor(TM) common room and the
Great Hall.
For the first time players can move and cast spells simultaneously,
creating intense and fast-paced wizard duels as the champions from each
house line up to challenge the Boy Who Lived. Players can also chase
down the Golden Snitch(TM)as they take to the air as the Seeker
on the Gryffindor Quidditch(TM) team. In addition to spell-casting and
flying, players can put their potion-mixing skills to the test when they
learn how to mix and brew magical ingredients in Potions class. Players
may even get sidetracked by Ron's romantic entanglements as they journey
towards the dramatic climax and discover the identity of the Half-Blood
Prince.
"We are very excited by the fact that fans will be able to use
Nintendo's Wii Remote(TM) controller as their wands," said Harvey Elliott,
VP and GM Casual Studios, EA Play Label. "Casting charms and jinxes -
Stupefy, Wingardium Leviosa, Accio and Petrificus Totalis among others -
has never been easier or more realistic. This is definitely the most
authentic translation from the movies and fiction that we have ever
produced; the fans are going to love it!"
Developed by EA Bright Light, the team behind the worldwide success of
the Harry Potter library of videogames, Harry Potter and the
Half-Blood Prince videogame shipped to retailers nationwide today
for the Wii(TM), PLAYSTATION(R)3 computer entertainment system, Xbox 360(R)
video game and entertainment system, PlayStation(R)2 computer
entertainment system, PSP(R) (PlayStation(R)Portable) system, Nintendo DS(TM),
Windows PC, Mac, and mobile devices. The Wii, PLAYSTATION 3 system, Xbox
360, PlayStation 2, PC, and Mac versions are rated 'E10+' and the
handheld versions are rated 'E' for Everyone by the ESRB.
More information about the Harry Potter and the Half-Blood Prince videogame
is available at www.harrypotter.ea.com.
Assets can be found at www.info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment Group, is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the interactive
space across all current and future platforms, including console,
handheld and PC-based gaming for both internal and third party game
titles.
HARRY POTTER characters, names and related indicia are trademarks of and
© Warner Bros. Entertainment Inc.
Harry Potter Publishing Rights ©
JKR.
(s09)
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Microsoft, Xbox and Xbox 360 are either trademarks or registered
trademarks of the Microsoft group of companies. "PLAYSTATION",
"PlayStation" and "PSP" are registered trademarks of Sony Computer
Entertainment Inc. Nintendo DS and Wii are trademarks of Nintendo. All
other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Katie Carrico, 310-754-7190
Senior Publicist
kcarrico@ea.com
or
Warner Bros. Interactive Entertainment
Remi Sklar, 818-977-3023
remi.sklar@warnerbros.com
Copyright Business Wire 2009