New Campaign Will Re-Activate Former Players' Accounts for
Unlimited Free Play Now Through October 16th
FAIRFAX, Va., Sep 28, 2009 (BUSINESS WIRE) -- Mythic Entertainment(TM), an Electronic Arts Inc. (NASDAQ:ERTS) studio,
today announced the Return to Britannia Campaign in celebration of the
12-year anniversary of Ultima Online(TM) (UO). As part of the Return
to Britannia Campaign, all former players are being welcomed back to UO,
one of the longest-running MMORPGs in history, for unlimited free game
play through October 16th. Closed accounts in good standing
have been re-activated, and former players can log back into the game
using their original user name and passwords.
New content available to returning players through the Return to
Britannia Campaign includes Mondain's Legacy, the 7thUO
expansion which introduced the playable Elven race and dangerous,
new dungeons to explore. Mondain's Legacy was made available at
no charge in August 2009 to existing subscribers and to new players as
part of the Ultima Online 14-day free trial.
"We're hoping that, as part of the Return to Britannia Campaign, former
players will once again rediscover the joys of Ultima Online,"
said Jeff Hickman, Executive Producer for Mythic Entertainment. "UO
was the first love of many MMORPG players, and it still holds a special
place in their hearts after 12 glorious years. I think returning players
will be pleasantly surprised to find a thriving and vibrant community
from around the world ready to welcome back their former compatriots and
include them in their ongoing adventures."
Players returning to Ultima Online through the Return to
Britannia Campaign can download and install the UO client for
free at: http://www.uoherald.com/trial/.
Players who no longer have access to their Ultima Online username
and password can retrieve their account information at: http://support.ea.com.
Ultima Online: Stygian Abyss, the 8th expansion was
released earlier this month and revolves around the introduction of the
playable Gargoyle race. Players will also find expansive new areas to
explore, including Ter Mur, the Gargoyle homeland, and the Stygian
Abyss - the largest dungeon area ever introduced to Ultima
Online. This sprawling dungeon contains new boss monsters of
unparalleled difficulty, including the Medusa, Primeval Lich and the
Stygian Dragon, as well as Player vs. Player zones where adventurers are
turned against one another. Ultima Online: Stygian Abyss is now
available at UOGamesCodes.com and the EA STORE for $29.99.
To learn more about Ultima Online, visit: www.uo.com.
About Ultima Online
Released in September 1997, Ultima Online is one of the
longest-running games in MMORPG history. The first widely successful
graphical online role-playing game, Ultima Online has thrived for
over a decade, with armies of devoted followers around the world. Fans
of the game continue to experience an epic storyline set in an
ever-growing world of magic and fantasy. Ultima Online has
spawned eight expansions and dozens of content updates, making it one of
the deepest, largest MMORPGs ever created.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Ultima, Ultima Online, Stygian Abyss,
Mythic Entertainment and EA Store are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Scott Gamel, 650-628-7286
Sr. PR Manager
sgamel@ea.com
Tammy Schachter, 650-628-7223
Senior Director
tschachter@ea.com
or
fortyseven communications
Chase Colasonno, 212-391-4707
chase@fortyseven.com
Copyright Business Wire 2009