iPhone Application Allows Users to Track Real-Life Golf Performance
and Free Website Enables Sharing of Critical Golf Information and
Community Engagement
Tee Shot Live Available for Only 99 Cents During First Week
REDWOOD CITY, Calif., Oct 02, 2009 (BUSINESS WIRE) -- Moving from the virtual links to a real-life golf course near you,
Electronic Arts Inc. (NASDAQ: ERTS) announced today the launch of Tee
Shot Live, an interactive application for the iPhone(TM) that allows
users to track their real-life golf performance, attain round-changing
golf course information and share information with fellow golf
enthusiasts and friends from around the world. Tee Shot Live will
be available for a special introductory price of only 99 cents during
the first week that the product is in the marketplace and following the
promotional period can be purchased for $9.99 from Apple's App Store on
iPhone and iPod touch(R) or at www.itunes.com/appstore/.
"Golfers are always looking for an advantage to enhance their game and
this innovative application provides them with all the tools and
information they need to succeed and share their accomplishments with
others," said Executive Producer Mike Taramykin. "Tee Shot Live
is another example of how EA SPORTS is working to infuse our franchise
expertise and technological innovations and applying it to real-life
environments that enhance the way that people see and experience their
favorite sports."
Tee Shot Live provides a number of unique features that will
allow golfers to gain a competitive edge over the competition. Users can
discover and upload from more than 9,000 real-life community-maintained
golf courses, track their individual scores, and calculate handicaps.
Whether they are hitting from the forest or in the middle of the
fairway, users will also be able view their location anywhere on the
golf course through Tee Shot Live's GPS system, which utilizes
information from Google Maps to display each shot's location. Along with
critical equipment and shot history information that allows golfers to
better assess shot distance and the correct club, users will feel as if
they have a personal caddy at their fingertips for every shot.
Off the golf course, users will be able to access the EA SPORTS(TM) Tee
Shot Live website that will allow them to store and share statistics
and scorecards, organize custom groups and events, create virtual
tournaments and upload, review and compare various equipment and gear
with their friends and the community. The EA SPORTS Tee Shot Live
website is available at www.teeshotlive.ea.com.
Tee Shot Live represents the latest addition to EA SPORTS
expanding golf portfolio that aims to satisfy golf fans' growing passion
for the sport across a variety of different environments - either on the
golf course (Tee Shot Live), at home with their console (Tiger
Woods PGA TOUR(R) 10) or beginning this Fall, at the office on a PC or
Mac (Tiger Woods PGA TOUR Online).
For Tee Shot Live assets, go to www.info.ea.com.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football,
Tiger Woods PGA TOUR(R) and NASCAR(R) racing.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA Mobile(TM)
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, NBA, FIFA, NHL, NCAA, NASCAR, Tiger Woods and PGA TOUR
are trademarks of their respective owners and used with permission.
iPhone and iPod touch are trademarks of Apple Computer, Inc., registered
in the U.S. and other countries.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Katherine Coulthart, Sr. Publicist, 407-386-4812
kcoulthart@ea.com
or
Fleishman-Hillard for EA SPORTS
Steve Hickok, 212-453-2353
hickoks@fleishman.com
Copyright Business Wire 2009