New World-Class Fighters and Commentary Team Also Announced
REDWOOD CITY, Calif., Nov 06, 2009 (BUSINESS WIRE) -- Electronic Arts Inc., (NASDAQ:ERTS) announced today that STRIKEFORCE, a
world-class mixed martial arts fight promotion, will be featured as a
premier league in the upcoming EA SPORTS(TM) MMA video game. In
addition, Brett Rogers and Jake Shields, both of whom will be competing
in the STRIKEFORCE and M-1 Global co-promoted fight on November 7
(broadcasted live by CBS), join the EA SPORTS MMA roster of
fighters.
With this partnership, the STRIKEFORCE cage and the league's commentary
team of Frank Shamrock and Mauro Ranallo, as well as ring announcer
Jimmy Lennon Jr., will be incorporated into the game. Legendary mixed
martial arts referee "Big John" McCarthy will preside over the in-ring
action and bring his in-depth knowledge of the sport to help deliver a
truly authentic MMA experience.
"We are honored that EA SPORTS has selected STRIKEFORCE to serve as a
premier league in its forthcoming MMA title," said STRIKEFORCE President
Scott Coker. "EA SPORTS has long been recognized by gamers as a
highly innovative, ground breaking provider of sports gaming
entertainment. We are confident that EA SPORTS MMA will function
as a great ambassador for STRIKEFORCE's fighters and effectively
promote our sport to a new audience as well as to longtime fight fans."
"We are very excited to be working with STRIKEFORCE and feature them as
a premier league in our game," said Executive Producer Dale Jackson.
"They have a wealth of mixed martial arts expertise, put on great shows
and have a great stable of top-notch fighters. Together we look forward
to growing the sport and delivering an immersive interactive gaming
experience."
Tomorrow night's STRIKEFORCE fight, to be broadcast on national network
television by CBS, will undoubtedly be one of the most watched mixed
martial arts fights in history. EA SPORTS MMA fighter roster will
feature four of the main card's fighters, including Fedor Emelianenko,
Brett Rogers, Jake Shields and Jason Miller.
Brett Rogers is preparing for the biggest fight of his career as he gets
set to take on Fedor Emelianenko tomorrow night. A 6'5", 265 pound
heavyweight, Brett is currently undefeated and holds a record of 10-0-0.
In his last fight, he knocked out Andrei Arlovski in just 22 seconds in
the first round of action.
Jake Shields, a native Californian, will be taking on Jason "Mayhem"
Miller for the STRIKEFORCE middleweight title. This 5'11", 170 pound
fighter, holds a current record of 23-4-1 and comes into tomorrow
night's middleweight title bout with a 12-fight winning streak. He is
also the first and last Elite XC Welterweight champion and holds a black
belt in Brazilian Jiu-Jitsu.
Also slated to appear on the fighter roster for EA SPORTS MMA are
STRIKEFORCE stars Jason "Mayhem" Miller and Muhammed "King Mo" Lawal.
Miller and Lawal were announced via a video
last month during their visit to the development studio.
EA SPORTS MMA will feature the most authentic, intense and broad
mixed martial arts experience to date - complete with a vast array of
top fighters and fighting styles from around the world. EA SPORTS MMA
will be available on the Xbox 360(R) video game and entertainment system
and the PlayStation(R)3 computer entertainment system in 2010.
For more information about EA SPORTS MMA, visit www.easportsmma.com
or follow the game on Twitter at www.twitter.com/easportsmma
and Facebook at www.facebook.com/easportsmma.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL, FIFA
Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football and Tiger Woods
PGA TOUR(R).
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
John Madden, NFL, NBA, FIFA, NHL, NCAA, NASCAR, Tiger Woods and PGA TOUR
are trademarks of their respective owners and used with permission. All
other trademarks are property of their respective owners.

SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Katherine Coulthart, 407-386-4812
Sr. Publicist
kcoulthart@ea.com
Rob Semsey, 407-386-5337
Sr. PR Manager
rsemsey@ea.com
Copyright Business Wire 2009