New EASPORTS.COM Website -- Now in Beta -- Merges Previous Sites
to Create Online Home for EA SPORTS
REDWOOD CITY, Calif., Jun 01, 2009 (BUSINESS WIRE) -- EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS), announced
today the relaunch of EASPORTS.COM, a brand new online destination in
public beta that features unprecedented levels of digital content, new
ways for fans to connect and share, and product enhancements that carry
over into some of the most popular EA SPORTS console games. EA SPORTS
existing sites, www.easports.com
and www.easportsworld.com,
are merged into the all new destination, currently available at
beta.EASPORTS.COM, creating a single EA SPORTS hub on the Web.
"EASPORTS.COM is a logical extension of the EA SPORTS brand - it creates
a truly immersive experience that puts the control in users' hands, and
once you do that, the options are endless," said Steven Chiang, SVP and
Group General Manager for EA SPORTS. "The new EASPORTS.COM will give our
fans a gateway to competition and feature more ways in one place to
connect with their passion for sports and share content. It will also
allow EA SPORTS to push the boundaries of customization and new online
features to bring gamers around the world coming back for more."
In the past year, EA SPORTS has seen tremendous interest amongst fans
for online play and an insatiable appetite for digital content. Since
last June, more than 500 million online game sessions of EA SPORTS games
have been played and more than 2 million game highlight videos have been
uploaded to EA SPORTS websites. Fans are literally putting themselves
into the experience, with more than 1 million photos uploaded using the
EA SPORTS Photo Game Face feature.
The new EASPORTS.COM will serve as a central gathering place for sports
gamers from around the world to connect, share and compete. The site
will connect the sports gaming community by allowing sports gamers to
interact with game producers in forums, sign up for the latest news and
gain unprecedented insider access to the game development process and EA
SPORTS events. Sports gamers will also be able to share stats, in-game
images and videos from their console game experiences, and communicate
with their friends in one place. The new site encourages even greater
competition with stat tracking and comparisons and the ability to
challenge anyone -- friend or foe -- to a game. EASPORTS.COM will keep
fans up on all the latest sports action through a variety of features:
- Inside EA SPORTS Blog - With posts from EA SPORTS game
developers, this is the source for the latest, behind-the-scenes
information on the entire EA SPORTS product line-up. Inside EA SPORTS
gives gamers access to exclusive EA SPORTS events, first looks at game
features before they launch, and allows for interaction with the
producers who make the games.
- Highlight Reel - The ultimate EA SPORTS video tool allows users
to take in-game video clips that they have uploaded and use robust
editing tools to create their own game highlight reels. The best of
the best are showcased in the Media Lounge.
- Media Lounge - The hub for all EA SPORTS media content, the
media lounge offers game trailers, feature/producer videos, podcasts,
and the best of gamer-created screen shots and Highlight Reels.
- My Sportsworld - Now embedded within EASPORTS.COM, My
Sportsworld is the place where gamers can customize their online
experience, track their own personal and friends' game stats, and
connect with EA SPORTS gamers.
EASPORTS.COM will also be the hub for robust features carrying over into
EA SPORTS games, including team customization, franchise management, and
player personalization. For example, EASPORTS.COM will host the new Team
Builder feature announced for EA SPORTS NCAA(R) Football 10
available in North American retail stories on July 14, 2009. Team
Builder in NCAA Football 10 allows users to log on, create and
customize a school logo, stadium, field, uniform, roster and playbook,
then share it and play it in the game. Users will be able to create,
manage and update their Team Builder teams anytime, anywhere by logging
on to EASPORTS.COM.
To visit the new EASPORTS website in beta, go to beta.easports.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
FIFA and NCAA are trademarks of their respective owners and used with
permission. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
David Tinson, 604-456-5167
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009