EA Announces Second Installment in the New Line of Virtual Fitness
Products
REDWOOD CITY, Calif., Jun 01, 2009 (BUSINESS WIRE) -- EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS), announced
today that EA SPORTS Active(TM) has eclipsed 600,000 units sold
worldwide at retail in less than two weeks on the market. EA SPORTS
Active, which hit stores on May 19th in North America and
by May 22nd worldwide*, is a virtual fitness product
developed exclusively for the Wii(TM) and offers the benefit of a personal
trainer in a box with customizable workouts that can be done from the
comfort of home.
"We're delighted by the overwhelming response to EA SPORTS Active,"
said Peter Moore, President, EA SPORTS. "This is, by far, the most
successful launch of any Wii title in EA history, and even more
encouraging is that our second week sales worldwide were as strong as
our first week. Not only are we off to a great start at retail, but the
feedback from people who are getting off the couch, breaking a sweat and
using EA SPORTS Active to support living a healthier lifestyle, is that
it is changing their lives."
Critics and consumers alike have praised EA SPORTS Active. "EA
SPORTS Active finally bridges the gap between house and gym, earning
it top honors as the best exercise game currently out for the Wii,"
according to 1up.com. In its five star review, Green Pixels says, "EA
SPORTS Active easily wins top honors in this rapidly growing genre."
EA SPORTS will expand the genre this holiday season with a new expansion
pack for EA SPORTS Active, designed to work with the product just
released. The expansion pack will bring the EA SPORTS Active
workout to the next level by adding more challenge and variety, and
users will keep their heart pumping through interactive circuit workouts
featuring 30 brand new activities and exercises that target the upper
and lower body, as well as cardio.
New to the EA SPORTS Active expansion pack will be an emphasis on
core exercises including curl ups, crunch & punches, and a warm up/cool
down feature. Sports activities will include step aerobics, an obstacle
course, squash and water skiing, while a new emphasis on combinations
will populate the upper and lower body exercises. An all-new
presentation will bring users to the tropics and will immerse them in
warm weather activities in a picturesque setting. The product will also
feature the Six-Week Challenge - another step in the journey towards
better health and fitness with new daily workouts that ramp up in
intensity each week. This personalized full body challenge will give
users a new customizable weekly schedule and a weekly check-in with the
virtual trainer to track calorie, weight and workout goals.
For more information, log onto http://www.easportsactive.com.
Media can find photos of the product at http://info.ea.com.
*EA SPORTS Active will ship to retailers in Japan on August 6th,
2009
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Wii, Nunchuk, and Wii Balance Board are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Tricia Gugler, 650-628-7327
VP, Investor Relations
tgugler@ea.com
Jen Riley, 604-456-5081
PR Manager
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
Copyright Business Wire 2009