First Expansion Pack to Global Phenomenon - The Sims 3
REDWOOD CITY, Calif., Aug 03, 2009 (BUSINESS WIRE) -- The Sims are off on an adventure to famous destinations around the
world! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today
announced that The Sims(TM) 3 World Adventures, the first expansion
pack* to the #1 best-selling PC and MAC game in June 2009**, The Sims
3, is in development and will ship to retailers worldwide the week
of November 16, 2009.
"We're thrilled with the global success of The Sims 3 over these
last few months and are looking forward to expanding on the gameplay
experience with one of the most robust expansion packs to The Sims yet,"
said Scott Evans, General Manager of The Sims at EA. "Players
will be able to take their Sims on the adventure of a lifetime and
explore lands outside of Sunset Valley and Riverview, pursue thrilling
new life destinies in locations around the world inspired by famous
destinations, and immerse themselves in the open-ended gameplay where
they'll discover new cities in China, France, and Egypt, and share new
stories."
Players can take their Sims on new journeys to famous real-world
inspired destinations around the globe for the first time ever and seek
out new adventures. While exploring the landmarks of an exotic city,
there is no telling what the Sims will find. From mastering martial arts
in Shang Simla, China, discovering rich culture and famous landmarks on
a romantic getaway to Champs Les Sims, France or exploring the depths of
ancient tombs in Al Simhara, Egypt, players can take their Sims on a
journey that will change their Sims' lives. Players can accept
challenges to search for secret treasures, learn new skills and chase
down new personal opportunities, meet new Sims with unique
personalities, share their culture and bring them home, discover new
styles on their travels, and share everything they encounter on their
adventures with the world through personal photographs, movies, and
stories. Additionally, players will receive 1,000 SimPoints to be used
online in The Sims 3 Store*** for the PC/MAC versions of the
game. Exclusive online content, available only for the expansion pack at
launch, will be revealed soon.
The Sims 3 World Adventures will also be available for feature
phones, the iPhone(TM) and iPod touch(R) in early 2010 from EA Mobile(TM). These
versions will have customized mobile gameplay features which will be
revealed in the coming months. For information on carrier availability
and pricing for all EA Mobile games, please visit www.eamobile.com.
For more information about The Sims 3 World Adventures or The
Sims 3, please visit www.TheSims3.com.
Developed by The Sims Studio, The Sims 3World Adventures
has not yet been rated by the ESRB. To download artwork, please visit www.info.ea.com.
*Requires The Sims 3 for PC/MAC to play.
**According to NPD data.
**INTERNET CONNECTION REQUIRED, see product pack or digital distribution
rules for details
About The Sims
The Sims franchise celebrates an impressive over 100 million
units sold since its launch in February 2000. Now translated into 22
different languages and available in 60 different countries, The Sims
quickly has become a universal gaming and cultural phenomenon. The
Sims 3 sold thru 1.4 millionPC/Mac units within the first
week of launch in June 2009 making it the best-selling PC launch in EA's
history. Fan intensity is evidenced through the more than 36 million
downloads of player created content including: Sims, houses, stories and
more. The Sims 3 YouTube Channel is the #1 most subscribed to sponsored
channel of all time and is within the top 5 most viewed sponsored
channels of all time with over 42,000 subscribers and nearly 17 million
video views. Visit The Sims 3 official website to see what the
players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Mac, iPhone, and iPod touch are trademarks of Apple Inc.,
registered in the U.S. and other countries. All other trademarks are the
property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6020524&lang=en
SOURCE: Electronic Arts Inc.
EA Play Label
Brooke Bauguess, Senior PR Manager, 310-754-7312
bbauguess@ea.com
Angie Newman, PR Manager, 650-628-2877
anewman@ea.com
Copyright Business Wire 2009