Game Brings Families and Friends Together for Laughs and Surprise
Answers
REDWOOD CITY, Calif., Mar 10, 2009 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts, Inc. (NASDAQ:ERTS) today announced
the release of a digital version of one of America's favorite board
games, TRIVIAL PURSUIT, available on multiple digital platforms
including the Xbox 360(TM), PlayStation(R)2, PLAYSTATION(R)3, and the Nintendo
Wii(TM). The TRIVIAL PURSUIT video game builds on the original
gameplay that has been so popular over the past 25 years by adding new
categories, questions and modes of play with dynamic visuals and social
interactivity.
"TRIVIAL PURSUIT brings Hasbro's classic trivia board game to
life with a fresh, innovative style coupled with a diverse assortment of
classic categories and new questions that will appeal to every kind of
trivia buff in the family," said Chip Lange, General Manager of EA's
Hasbro Division. "We're also introducing new ways to play that will keep
everyone engaged, competitive and on the edge of their seat. Players
will need to bring their wealth of knowledge to the game, as well as a
detailed understanding of what their opponents may or may not know in
order to run the board to victory."
The TRIVIAL PURSUIT video game features three ways to play: Classic,
which mimics traditional board game play; Clear the Board, a
single-player experience that challenges players to race against the
clock to earn multipliers for the highest possible score; and Facts &
Friends, a highly social multiplayer mode of play where scoring is
based on team responses and guessing the opposing team's ability to
answer their trivia question correctly.
"The TRIVIAL PURSUIT brand is celebrating 25 years of testing the
knowledge of multiple generations based on the millions of families who
have played the game over the years," said Mark Blecher, General Manager
of Digital Media and Gaming at Hasbro. "EA's re-imagination of the
time-honored classic for the digital consumer is nothing less than
over-the-top fun that's expected to be a big hit with scores of
long-time as well as new TRIVIAL PURSUIT fans."
The game's profile feature allows an ultra-competitive player to track
and analyze performance statistics, such as the number of games won, a
player's best category, and the percentage of questions answered
correctly in each category. This feature also compares a player's
strengths and weaknesses versus those of the opponents. Additionally, a
ticker rolls at the bottom of the screen throughout game-play, keeping
players informed about how they stack up against the competition.
TRIVIAL PURSUIT carries a MSRP of $39.99 for the Xbox 360,
PLAYSTATION 3 and Wii. The PlayStation 2 version is available for
$29.99. The game is rated "E" for Everyone and is currently available at
major retailers. For more information visit trivialpursuit.ea.com.
For media assets visit info.ea.com.
In addition to the console versions of TRIVIAL PURSUIT, fans can
also enjoy a quick daily dose of trivia by playing TRIVIAL PURSUIT
Daily 20 for free on Pogo.com,
EA's popular online game destination. A mobile version of TRIVIAL
PURSUIT will also launch on the iPhone later this month.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and
WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
(C) 2009 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA SPORTS Freestyle EA Mobile, and POGO are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. DAILY 20 and TRIVIAL PURSUIT are trademarks of Hasbro.
Nintendo and Wii are trademarks of Nintendo. Microsoft, Xbox and Xbox
360 are trademarks of the Microsoft group of companies. "PlayStation"
and "PLAYSTATION" are registered trademarks of Sony Computer
Entertainment Inc. All other trademarks are the property of their
respective owners.
SOURCE: Electronic Arts Inc.
EA Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
or
Foghorn PR (For EA)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro Corporate Communications
Julie Duffy, 401-727-5931
jduffy@hasbro.com
Copyright Business Wire 2009