One Million Global Players Sign Up for Unique Play 4 Free Cartoon
Shooter
STOCKHOLM, Jul 14, 2009 (BUSINESS WIRE) -- Calling all soldiers! Electronic Arts Inc. (NASDAQ:ERTS) today announced
that Battlefield Heroes(TM), the unique Play 4 Free third-person
shooter, has already recruited one million players to sign up for the
game. With no barriers to entry, Battlefield Heroes is EA's most
recent title under the web-based free to download, free to play business
model which generates revenue through advertising and in-game item
sales. Recently going live in June, tens of thousands of new players are
joining the battle daily.
Battlefield Heroes is easy to pick up and delivers all of the
award-winning signature Battlefield sandbox multiplayer gameplay.
The game features robust character customisation and a deep ability and
mission system where gamers can spend hours building up their
characters. Now anyone can be a hero on the battlefield.
Players can now quickly download and easily launch the game from http://www.battlefieldheroes.com.
Before going into battle across four intense maps, gamers can create a
number of personalized characters. Battlefield Heroes features a
non-traditional third-person camera view so players can admire their
one-of-a-kind hero while taking out the enemy. Character customisation
items are available for Valor Points (points earned by playing
the game) or with Battlefunds (a fictional currency bought with a
credit card or PayPal) so players can update or change their hero's
style at any time.
Battlefield Heroes isa new EA title that is offered
completely for free* and with its fun cartoon-style graphics, the game
caters to players of all skill levels. It also features a built-in
matchmaking system to ensure that each gamer in the 16-player matches
are of equal skill and paired together for fair play.
"The team is really proud to have hit 1 million registrations at this
early stage," said Ben Cousins, General Manager, Battlefield Heroes
Team. "Creating a character and gameplay experience that is totally
yours is what sets this game apart - your hero can be anything from a
bazooka-toting pirate, a grenade-throwing ninja or even a mime assassin!"
Battlefield Heroes is rated "T" by the ESRB and "16+" by PEGI.
Please visit www.pegi.info
for rating information. For more information on the game, please visit www.battlefieldheroes.com
or www.ea.com.
Or follow us on Twitter at http://twitter.com/bfheroes.
*Internet connection required.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Battlefield Heroes is a trademark or registered trademark of EA Digital
Illusions CE AB. All other trademarks are the property of their
respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jino Talens, 650-628-8911
Publicist
jtalens@ea.com
Kelly Ekins, 514-664-8143
Senior Publicist
kekins@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Copyright Business Wire 2009