Video game classics and hot new titles to become available to new
audiences
LONDON, Sep 22, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) and Namco Bandai Networks Europe
today announced they have signed a distribution agreement granting EA
Mobile(TM), a division of Electronic Arts Inc., rights to publish existing
and upcoming Namco Bandai titles across Europe, Russia, India, Latin
America, South Africa, New Zealand and Australia. The deal will not
impact Namco Bandai's North American distribution or its iPhone
activities, both of which will continue to be handled by Namco Networks
America Inc.
Effective November 1st, 2009 the agreement will see Namco Bandai's
mobile content become available to consumers through EA Mobile's
extensive mobile distribution channels, and the management of Namco
Bandai's content in existing channels will switch to EA Mobile. Namco
Bandai will continue to own distribution in direct channels such as
smartphone application stores and through its own direct online store.
The agreement will see new games, including Ridge Racer Drift and Time
Crisis Elite as well as existing titles becoming available to a much
wider base of consumers.
"We look forward to working with Namco Bandai, who have produced some of
the world's most iconic video game brands such as PAC-MAN", said Luca
Pagano, VP Publishing, EA Mobile Europe. "With this agreement, EA Mobile
will complement our rich portfolio with classic, arcade-style properties
that are sure to appeal to mobile gamers around the globe."
Barry O'Neill, President, Namco Bandai Networks Europe added "EA has
consistently demonstrated that it is the leading distributor of mobile
games globally. Namco Bandai is delighted to be working with EA Mobile,
and we feel that this new distribution relationship will benefit a much
broader base of customers, while allowing us to focus on the development
of great new games for all mobile platforms."
For more information on EA Mobile, please visit www.eamobile.com.
For more information on Namco Bandai Networks Europe, visit www.namcomobile.com.
About Namco Bandai Networks Europe
Namco Bandai Networks Europe is a leading publisher of wireless games
and content for mobile, offering a wide selection of titles to consumers
which includes all-time classic games such as PAC-MAN, Galaga and
Galaxian, as well as contemporary titles such as Ridge Racer, Time
Crisis, and the best-selling Brain Exercise with Dr. Kawashima series.
Namco Bandai Networks Europe provides mobile phone content to all major
carriers in Europe.
About EA Mobile
EA Mobile(TM), is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R),
The Sims(TM), and Need for Speed(TM). The EA Mobile portfolio also includes
casual games based on the company's partnership with Hasbro, Inc.
including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as
well as sports blockbusters from the EA SPORTS(TM) brand, including Madden
NFL Football, EA SPORTS FIFA Soccer and Tiger Woods PGA TOUR. EA Mobile
develops games for multiple mobile platforms including mobile phones,
smartphones, the iPhone(TM) and iPod(R). For more information
about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, Pogo, The Sims and Need for Speed are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. John Madden, NFL, FIFA, Tiger Woods and PGA TOUR
are the property of their respective owners and are used with
permission. Tetris is a registered trademark of Tetris Holding, LLC.
Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro
and are used with permission. iPhone and iPod are trademarks or
registered trademarks of Apple Inc.
PAC-MAN, Galaxian, Galaga, Ridge Racer, Ridge Racer Drift, Time Crisis,
Time Crisis Elite, Brain Exercise and PAC-MAN CE are trademarks of Namco
Bandai Games Inc. PAC-MAN Copyright 1980 - 2009 NBGI.
SOURCE: Electronic Arts Inc.
EA Mobile
Bettina Munn
+41 (0)22 316 1327
bmunn@ea.com
or
Namco Bandai Networks Europe
Aparna Aswani
Nelson Bostock Communications
+44 (0) 207 229 4400
nbne@nelsonbostock.com
Copyright Business Wire 2009