Two EA Global Blockbuster Franchises Arrive for the First Time on
iPhone and iPod Touch
LOS ANGELES, May 06, 2009 (BUSINESS WIRE) -- EA Mobile(TM), a division of Electronic Arts Inc., (NASDAQ:ERTS), today
announced two of its biggest global franchises are available on the
Apple App Store. Tiger Woods PGA TOUR(R) and Need for Speed(TM)
Undercover were created for the unique capabilities of the iPhone
and iPod touch and providing the graphic quality and simulation
experience that is core to these successful franchises. Tiger Woods
PGA TOUR players will use the touch capabilities to draw back a golf
club to tee off for a round at Pebble Beach. Need for Speed Undercover
players will outrun the cops while navigating the roads using the
accelerometer feature.
"Tiger Woods PGA TOUR brings the ultimate mobile golf experience
to the iPhone and iPod touch, including the world's No. 1 golfer,
legendary courses and an interface that leverages these great devices,"
said Adam Sussman, VP of Worldwide Publishing for EA Mobile. "Need
for Speed players will lose themselves in the most intense 3D racing
environment EA has brought to mobile phones."
Tiger Woods PGA TOUR
Tiger Woods PGA TOUR makes its debut on iPhone/iPod touch
offering 120+ holes across seven of the most famous golf courses in the
world including Pebble Beach, St. Andrews, and TPC Sawgrass. EA Mobile
introduces the one-of-a-kind, touch-n-drag Swing Meter providing subtle
visual feedback to achieve the perfect swing. In addition, players can
swipe the screen to manipulate the direction of the ball spin. This is
the only game on the market that allows players to play as or against
Tiger Woods and other pro golfers such as Annika Sorenstam, Vijay Singh,
Natalie Gulbis and Retief Goosen. Players are pulled into a virtual
round of golf as they are surrounded by stunning 3D graphics, dynamic
camera angles and true-to-life sounds as well as play-by-play commentary
throughout the game. With Tiger Woods PGA TOUR, players can
escape and play a round of golf anytime, anywhere.
Need for Speed Undercover
The highly anticipated, #1 racing franchise Need for Speed Undercover
comes to iPhone/iPod touch. This action-packed, intense racing
experience features 20 of the world's hottest cars including the Porsche
Carrera GT, and Lamborghini Gallardo - all of which you can make your
own with aftermarket spoilers, multiple wheel options, body kits and a
variety of paint schemes. It is no surprise that EA Mobile took full
advantage of the unique features these devices offer, allowing users to
corner and drift at 150mph+ with precisely-tuned tilt control steering
and Nitrous Boost and Speedbreaker activation with the swipe of a
finger. Unique to racing games, players are drawn into a storyline as
they accomplish over 20 covert missions lead by Maggie Q via full motion
cinematics offering hours of gameplay. The attention to detail in this
game provides an immersive experience including sweeping camera angles,
realistic 3D cars and environments, intense impact-crash sound effects,
ambient street noise, and destructible objects. This is one of the
must-have games of the summer.
Tiger Woods PGA TOUR and Need for Speed Undercover are
currently available worldwide from Apple's App Store on iPhone and iPod
touch or at www.itunes.com/appstore.
For information on pricing for all EA Mobile games, visit www.eamobile.com.
Additional EA Mobile iPhone and iPod touch titles available include: TRIVIAL
PURSUIT and Lemonade Tycoon, joining previously released Spore(TM)
Origins, SimCity(TM), SCRABBLE, Tetris(R), MONOPOLY Here & Now: The
World Edition, YAHTZEE Adventures and Sudoku.
To follow EA Mobile on Twitter please visit http://twitter.com/eamobile.
About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R), The
Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also
includes casual games based on the company's partnership with Hasbro,
Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada)
as well as sports blockbusters from the EA SPORTS(TM) brand, including
Madden NFL Football, Tiger Woods PGA TOUR, and FIFA Soccer. EA Mobile
develops games for multiple mobile platforms including mobile phones,
smartphones, the iPhone(TM) and iPod(R). For more information about EA
Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Spore, SimCity and
TheSims are trademarks or registered trademarks of Electronic
Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and
NASCAR are the property of their respective owners and used with
permission. Tetris is a registered trademark of Tetris Holding, LLC.
Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) are trademarks of Hasbro.
iPod and iPhone are trademarks or registered trademarks of Apple
Computer, Inc. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
Sparkpr for EA Mobile
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
EA PR
Trudy Muller, 650-628-2926
tmuller@ea.com
Copyright Business Wire 2009