A Fun and New Way to Play the #1 Football Franchise
LOS ANGELES, Sep 09, 2009 (BUSINESS WIRE) -- EA Mobile(TM), a division of Electronic Arts Inc. (NASDAQ:ERTS), today
announced the availability of Madden NFL 10 on the App StoreSM.
Madden NFL 10 brings the most legendary football franchise in the
history of sports to the App Store, delivering a realistic and
hard-hitting football game right to the iPod(R) touch and iPhone(TM). Play
through an entire season, including playoffs and the Super Bowl, in Madden
NFL 10, complete with color commentary from John Madden himself.
"We think fans will be impressed by the amount of detail and
authenticity in Madden NFL 10, as well as by how intuitive it is
to just pick up and start playing," said Travis Boatman, VP Worldwide
Publishing for EA Mobile. "We really took advantage of the platform's
unique capabilities so players have a new way to interact with the game.
They can control the speed of the game as it unfolds to make the right
call, draw routes on the screen for pass plays or with the swipe of a
finger, kick a winning field goal."
In Madden NFL 10, players can take to the field with rosters
packed with their favorite NFL players from all 32 licensed teams -
nearly 2,000 players. The advanced roster management feature also allows
players to have full control over their team's depth charts, cross-team
trading, and access to huge free agent pools. Experience the intense
thrill of engaging in roughly 300 plays in authentic stadiums against
life-like players from real NFL teams! Choose the "Play Now" mode for a
quick fix, or "Season" mode to play through an entire NFL season
chock-full of robust stats, individual player awards, and of course, the
Super Bowl.
Using the innovative Multi-Touch controls players can draw hot routes
for passing plays, a feature exclusive to Madden NFL 10, and also
slow down the speed of the game to make choosing the right move easier
and allow for more user-driven gameplay. The game includes the
unmistakable voice of John Madden who will provide in-depth commentary,
and colorful analysis from other renowned announcers like Tom Hammond
and Cris Collinsworth.
Madden NFL 10 is available in the US from the App Store on iPhone
and iPod touch, or at http://www.itunes.com/appstore.
For information on pricing for all EA Mobile games, visit www.eamobile.com.
To follow EA Mobile on Twitter visit http://twitter.com/eamobile.
About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R), The
Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also
includes casual games based on the company's partnership with Hasbro,
Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada)
as well as sports blockbusters from the EA SPORTS(TM) brand, including
Madden NFL Football, FIFA Soccer and NASCAR(R). EA Mobile develops games
for multiple mobile platforms including mobile phones, smartphones, the
iPhone(TM) and iPod(R). For more information about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS EA
Mobile TM and POGOTM. In fiscal 2009, EA posted
GAAP net revenue of $4.2 billion and had 31 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and The Sims are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. John Madden, NFL, FIFA, Tiger Woods and PGA TOUR
are the property of their respective owners and used with permission.
Tetris is a registered trademark of Tetris Holding, LLC. Apple is a
registered trademark, and iPhone and iPod are trademarks of Apple, Inc.
All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
Sparkpr for EA Mobile
Matt Marquess, 415-321-1874
matt@sparkpr.com
or
EA PR
Trudy Muller, 650-628-2926
tmuller@ea.com
Copyright Business Wire 2009