Highly Anticipated Persistent Online Multiplayer Game Coming to PC in
Early 2010
REDWOOD CITY, Calif., Jun 01, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) and Realtime Worlds, Inc. announced
today that they have entered an exclusive marketing and distribution
agreement for North America and Europe that will bring the
highly-anticipated All Points Bulletin(TM) (APB)to
PC in early 2010. Founded by industry veteran David Jones, creator of Lemmings,
Grand Theft Auto 1&2 and Crackdown, Realtime Worlds'
latest project takes the universal theme of Criminals and Enforcement
and brings it to a persistent, open world multiplayer setting in a
modern, crime-ridden city.
"After a few years of quietly working on APB I'm extremely excited to be
able to show it publically for the first time," said David Jones,
Founder and Creative Director of Realtime Worlds. "To also be able to
announce our marketing and distribution agreement with EA Partners at
the same time is the cream on top. It's very evident that EA Partners
are clearly in-sync with our vision for APB and between us we aim to
ensure gamers understand why it's unique, and share our excitement."
"Throughout his career David Jones has continually forged new creative
paths in interactive entertainment," said David DeMartini, Senior Vice
President and General Manager, EA Partners. "David and the team at
Realtime Worlds are set to do it once again with APB. We are thrilled to
have the opportunity to partner with them in introducing online
persistence to 3rd person, open-world action games and defining a new
category within the genre."
APB is a new breed of online game, set in a persistent living, breathing
open-world urban environment where fame and fortune awaits all players.
Some players will achieve this by feeding on the city, its people and
its businesses...the Criminals. Some will live by a higher code and
instead feed on the criminals and their organizations...the Enforcers.
This dynamic where players become the core content for other players is
one of the many unique features of APB. Its deep, rich customization
system provides players with the ability to completely personalize their
identity. Looks, clothing, vehicles and even music, all to astonishing
detail and quality.
To download the debut trailer for APB, as well as new screens and
artwork, please visit http://info.ea.com.
For more information on APB please visit http://www.apb.com/.
About Realtime Worlds
Founded in 2002 by Creative Director David Jones alongside gaming
industry veterans Ian Hetherington and Tony Harman, Realtime
Worlds is one of the largest and most successful independent game
developers in the world. With an exceptionally talented staff of more
than 230, the company's experienced teams have a tremendous history of
creating some of the world's bestselling video games, including the
global hit franchises "Lemmings" and "Grand Theft Auto." Realtime
Worlds' first game, Crackdown, launched exclusively on Xbox 360 in early
2007, and won multiple awards including BAFTA and Develop Industry
Excellence awards on the way to sales of 1.5 million copies. For more
information on Realtime Worlds, visit www.realtimeworlds.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts
Devin Bennett, 650-628-7127
devinb@ea.com
Andrew Wong, 650-628-8271
anwong@ea.com
Tammy Schachter, 650-628-7223
tschachter@ea.com
Copyright Business Wire 2009