Popular Suite of Hasbro Inspired Family-Friendly Board Games
Launch on Xbox LIVE Arcade
REDWOOD CITY, Calif., Mar 18, 2009 (BUSINESS WIRE) -- The EA Play Label of Electronic Arts, Inc. (NASDAQ:ERTS) today launched
the HASBRO FAMILY GAME NIGHT destination on Xbox LIVE(R) Arcade
(XBLA) where players can access some of the world's most beloved
family-friendly board games. Inspired by Hasbro properties, fans can
play digital versions of SCRABBLE, CONNECT 4 , BATTLESHIP,
and YAHTZEE in a variety of classic and new modes of gameplay.
The SCRABBLE game is available in the U.S. and Canada only. BOGGLE,
SORRY! and SORRY! Sliders will also be launching on Xbox
LIVE Arcade in the coming months.
"We have opened the doors to the ultimate digital game room on Xbox LIVE
Arcade for family and friends," said Chip Lange, General Manager of EA's
Hasbro Division. "You can now sink your opponent's battleship while
sitting next to them on the couch or from hundreds of miles away. HASBRO
FAMILY GAME NIGHT is the ideal blend of nostalgic childhood fun with
cutting edge gaming technology that delivers an incredibly fun, online
casual experience for everyone in the family."
"Hasbro's games have always been about getting together to have a good
time," said Mark Blecher, Senior Vice President and General Manager of
Digital Media and Gaming at Hasbro. "Bringing these favorite brands to
Xbox LIVE Arcade and allowing long-distance family and friends to join
in the fun that is unfolding in your living room is incredibly exciting
and takes casual gaming to an entirely new level. HASBRO FAMILY GAME
NIGHT has the potential to replace the weekly 'check-in' call with a
weekly game night."
The HASBRO FAMILY GAME NIGHT destination on Xbox LIVE Arcade
allows fans to join MR. POTATO HEAD, who acts as host, as they play
classic and new-fangled versions of the following games: SCRABBLE,
CONNECT 4, BATTLESHIP and YAHTZEE. In addition to classic
gameplay modes, each game offers brand new ways to play, including
Advanced Mode and Party Mode, allowing players to play mini-game
versions of each title.
The HASBRO FAMILY GAME NIGHT lineup takes full advantage of the
special features offered via the Xbox LIVE Arcade community. Players can
show off their skills, increase Gamerscores, utilize voice chat and earn
Achievements as they compete for a top spot on the Xbox LIVE Arcade
leader boards. The games also offer avatar support so players can
incorporate their own Xbox persona into any of the games available on
the HASBRO FAMILY GAME NIGHT destination.
HASBRO FAMILY GAME NIGHT can be played locally or taken up a
notch to challenge other Xbox LIVE Arcade players to online board game
showdowns. SCRABBLE and YAHTZEE offer multiplayer
functionality for up to four players, while CONNECT 4 and BATTLESHIP
offer multiplayer capabilities for two players, similar to traditional
gameplay.
With the idea of making the HASBRO FAMILY GAME NIGHT online
gaming experience as cool and comfortable as playing in your own living
room, players can earn furniture and trophies to decorate their own
virtual game room. From within the fully customizable environment,
players have the ability to launch additional games without having to
leave the room. They are also able to share their personally tailored
space with family and friends.
HASBRO FAMILY GAME NIGHT games are priced individually at 800
Microsoft Points and purchased directly through Xbox LIVE Arcade. All
games are rated "E" for Everyone. For more information visit http://familygamenight.ea.com.
For assets visit info.ea.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and
WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
(C) 2009 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
HASBRO FAMILY GAME NIGHT, CONNECT 4, BATTLESHIP, BOGGLE, YAHTZEE,
SORRY!, SCRABBLE (U.S. and Canada only) and MR. POTATO HEAD are
trademarks of Hasbro and are used with permission. All other trademarks
are the property of their respective owners. Microsoft, Xbox, Xbox LIVE
Arcade and Xbox 360 are trademarks of the Microsoft group of companies.
All other trademarks are the property of their respective owners.
SOURCE: Electronic Arts, Inc.
EA Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
or
Foghorn PR (For EA)
Shelly Eckenroth, 717-852-7060
seckenroth@foghornpr.com
or
Hasbro Corporate Communications
Julie Duffy, 401-727-5931
jduffy@hasbro.com
Copyright Business Wire 2009