Four Great Games for Tween Girls Just in Time for the Holidays
LOS ANGELES, Oct 20, 2009 (BUSINESS WIRE) -- The Play Label of Electronic Arts, Inc. (NASDAQ:ERTS) added a touch of
charm to everyone's holiday wish list today and announced the North
American release of four video games for EA's new CHARM GIRLS CLUB(TM)
property. Designed for tween girls, CHARM GIRLS CLUB games
provide fun, friendship and collectible charms. Each game delivers a
unique theme including CHARM GIRLS CLUBPajama Party for
the Wii(TM), along with CHARM GIRLS CLUBMy Fashion Mall, CHARM
GIRLS CLUBMy Perfect Prom and CHARM GIRLS CLUBMy
Fashion Show for the Nintendo DS(TM).
"CHARM GIRLS CLUB is EA's first original property made
specifically for young girls and highlights our commitment to create
quality and meaningful gaming experiences for this audience," said Dyan
Williams, Senior Producer at EA. "Based on input from hundreds of girls
across the country, CHARM GIRLS CLUB games are designed around
places and events that resonate with these girls, like the mall, the
prom or a sleepover."
In each CHARM GIRLS CLUB game, girls begin by creating their own
customized Charm Girl character choosing from a variety of different
hair styles, clothing, shoes, accessories and make-up options. They are
then joined by the Charm Girls Club "BFF's" - Anna, Sara, Olivia, and
Emilie - who offer in-game guidance and encouragement as players embark
on adventures filled with lots of fun and mini-games. Along the way,
girls earn and collect shiny new virtual charms by completing challenges
which are then added to their virtual jewelry box. In addition, the
charms also unlock surprises in other CHARM GIRLS CLUB games and
special multiplayer charms can be earned while playing with friends.
In CHARM GIRLS CLUBPajama Party for the Wii, girls
can ignite a gigglefest with the Charm Girls or up to seven friends
creating an outrageously fun sleepover. Over 30 hilarious pajama party
mini-games such as Speed Hair Tease, Bed Bounce, and Pillow Fight will
keep girls engaged and entertained for hours.
The trio of CHARM GIRLS CLUB games for the Nintendo DS packs a
lot of amusement and adventure. In CHARM GIRLS CLUBMy Fashion
Mall, girls manage their dream mall and tackle kooky mishaps while
playing mini-games such as Dress A Friend, Mani/Pedi Palace, and
Hamburger Heaven. CHARM GIRLS CLUBMy Perfect Prom sends
girls on the search for the perfect dress and date as they earn charms
by participating in various fundraising activities like Car Wash, Sort
Sparkles, and Serving Sweets leading up to prom night. For girls who
love fashion design, CHARM GIRLS CLUBMy Fashion Show lets
girls create fashion collections, choose their models, pick poses and
run the show while competing in over 20 fun fashion challenges.
Girls can also play games, design fashions, socialize, collect charms,
and immerse themselves into the world of EA's Charm Girls at the CHARM
GIRLS CLUB website: www.charmgirlsclub.com.
This online destination is integrated with EA's CHARM GIRLS CLUB
video games for Wii and Nintendo DS so girls can experience the brand
wherever they are playing.
CHARM GIRLS CLUB Pajama Party for the Wiihas a MSRP of
$39.99. CHARM GIRLS CLUB titles for the Nintendo DS each have a
MSRP of $29.99. All games are currently available at retail nationwide
and are rated "E" for Everyone. For more information, visit www.charmgirlsclub.com.
For assets, visit http://eapressbox.ea.com/eaplay/index.html.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA(TM), EA SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009,
EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold
more than one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Charm Girls Club are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. Wii and Nintendo DS are trademarks of Nintendo. All other
trademarks are the property of their respective owners.
SOURCE: Electronic Arts, Inc.
EA
Lilit Baron, 650-628-9247
PR Manager
lbaron@ea.com
Brooke Bauguess, 310-754-7312
Senior PR Manager
bbauguess@ea.com
Copyright Business Wire 2009