Sequel to Award-Winning Video Game Offers New Lineup of Classic
Family Favorites
REDWOOD CITY, Calif., Oct 28, 2009 (BUSINESS WIRE) -- The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) is about to add
some sizzle to holiday gatherings and travel as it begins shipping HASBRO
FAMILY GAME NIGHT 2 for the Wii(TM) and HASBRO FAMILY GAME NIGHT for
theNintendo DS(TM). The sequel to last year's award-winning HASBRO
FAMILY GAMENIGHT video game collection brings five new
Hasbro (NYSE: HAS) games to the Wii platform this year and, for the
first time, gives on-the-go fans some portable fun with four games for
the Nintendo DS.
HASBRO FAMILY GAME NIGHT 2 for the Wii brings five top-selling
favorites to the console platform, including: OPERATION, JENGA, BOP IT,
PICTUREKA, and CONNECT 4X4. Up to four players can jump into original
gameplay modes for each of the games or they can enjoy new modes which
include "JENGA Chance Blocks" where players hammer escaping blocks or
remove "Bomb Blocks" before they explode. The title also offers a
GameShow Party mode, where players are transported to a live GameShow in
front of an in-game studio audience, with MR. POTATO HEAD as the host,
while players play as their own Wii Mii characters. As host, MR. POTATO
HEAD beckons players to spin the Challenge Wheel to determine which game
they will play.
"EA is committed to bringing friends and families together around the TV
for engaging, wholesome interactive entertainment," said Chip Lange,
Vice President and General Manager of EA's Hasbro Division. "With HASBRO
FAMILY GAME NIGHT 2, we've added some great game experiences to our
line-up that range from a zany GameShow mode to addicting family
classics like OPERATION, BOP IT and PICTUREKA. We're sure HASBRO
FAMILY GAME NIGHT 2 will provide lasting memories and enjoyable
times this holiday season."
In addition to the incredible game lineup, HASBRO FAMILY GAME NIGHT 2
allows players to add some personal flair to the fun by using their Mii
characters, choosing new environments and customizing MR. POTATO HEAD &
MRS. POTATO HEAD with several unlockable themes, such as Tokyo Gamer or
Wild West. The title also brings out the competitor in almost everyone
as players try to outpace one another in their quest for winning the
coveted "Gold Potato" trophy to add to their collection.
For those who like to take their fun with them, HASBRO FAMILY GAME
NIGHT for the Nintendo DS includes BATTLESHIP, CONNECT 4, OPERATION,
and BOP IT. Like its Wii counterpart, the Nintendo DS version allows
players to engage in traditional play modes as well as fun, new modes.
For example: "CONNECT 4 Power Chips" offers specialty chips like the
"Bomb Chip" that destroys all adjacent chips, or the "Double Chip" which
doubles your score! Nintendo DS players who hone their skills can look
forward to winning trophies and unlocking fresh, new environments. HASBRO
FAMILY GAME NIGHT for the Nintendo DS offers wireless and/or
single-cart multi-player fun.
"Game fans will be thrilled to see even more classic Hasbro-branded
games re-imagined for digital platforms with HASBRO FAMILY GAME NIGHT
2 for the Wiiand HASBRO FAMILY GAME NIGHT for the DS,
which bothoffer consumers a powerful new blend of content and
value," said Mark Blecher, Vice President and General Manager of Digital
Media and Gaming at Hasbro. "The lineup of games will instantly inject
digital fun into a family gathering or serve as great on-the-go travel
entertainment as consumers head into the holidays."
HASBRO FAMILY GAME NIGHT 2 for the Wii carries an MSRP of $39.99
and HASBRO FAMILY GAME NIGHT for the Nintendo DS has an MSRP of
$29.99. Both titles are rated E for Everyone. For more information,
visit http://hasbrofamilygamenight.ea.com.
For assets, visit http://info.ea.com/product.asp?s=2592.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a
leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names:, EATM, EA SPORTS(TM) EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
(C) 2009 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile, and Pogo are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
HASBRO FAMILY GAME NIGHT, BATTLESHIP, BOP IT, CONNECT 4, CONNECT 4x4,
OPERATION, PICTUREKA, MR. POTATO HEAD and MRS. POTATO HEAD are
trademarks of Hasbro and are used with permission. © 2009 Hasbro. All
rights Reserved. JENGA is a trademark of Pokonobe Associates and is used
with permission. Nintendo DS and Wii are trademarks of Nintendo. All
other trademarks are the property of their respective owners.
Editors' Note:HASBRO FAMILY GAME NIGHT won the following
awards -- Parents Choice Silver Honor Award and Toy Wishes Magazine
All-Star Award.
SOURCE: Electronic Arts Inc.
EA Hasbro
Alexis Mervin, 650-628-7703
amervin@ea.com
or
Foghorn PR (For EA)
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Hasbro Corporate Communications
Julie Duffy, 401-727-5931
jduffy@hasbro.com
Copyright Business Wire 2009