Biggest Sports Game Launch Ever With Over 1.7M Copies Sold At
European Retail In First Week
GENEVA, Oct 07, 2009 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced the record-breaking
launch of EA SPORTS(TM) FIFA 10. With 1.7 million copies sold
through at European retail in the first week, the game is the fastest
selling sports game ever and EA's biggest European launch in history.
"We were confident that FIFA 10 would be a hit, and this week
fans across Europe have shown just how much they love this game," said
Peter Moore, President of EA SPORTS. "We are incredibly proud of FIFA
10 and this kick-off for great, authentic football competition."
FIFA 10 has launched to widespread critical acclaim. It is
presently the highest rated sports videogame ever* on PLAYSTATION(R)3 and
Xbox 360(R) with review scores of 92
and 91,
respectively.
The game received perfect review scores from Eurogamer
Italy and Total
Video Games. Official Xbox MagazineItaly calls FIFA
10 "the best football game ever" while Official UK PlayStation
Magazine hails it "the best football game on PS3", and ConsolPlus
Germany says it's "the best football game the world has ever seen".
Fans across Europe have been drawn to experience FIFA 10's deep
online feature set in record numbers. Since launch, more than 10 million
gaming sessions have been played online, with over 155,000 gamers
playing online simultaneously during peak playing hours.
FIFA 10 will be in stores throughout North America on October 20,
2009.
Other EA SPORTS titles that have received 80+ scores** from critics this
year include EA SPORTS(TM) Active, NHL(R)10, Fight Night Round 4,
Madden NFL 10, Tiger Woods PGA TOUR(R) 10 and NCAA(R) Football 10.
For more information about FIFA 10 visit www.FIFA.easports.com
FIFA 10 is developed under the EA SPORTS brand by EA Canada in
Burnaby, B.C. Localized into 18 languages and sold in 37 countries, it
is the most popular EA SPORTS franchise globally. The game is rated"E"for Everyone by the ESRB and 3+ by PEGI in Europe.
EA SPORTS(TM) is the leading interactive sports software brand in the
world, with top-selling titles and franchises including Madden NFL
football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football,
and Tiger Woods PGA TOUR(R).
* according to Metacritic.com as of Oct. 5, 2009
** Source www.metacritic.com
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile TM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
Official FIFA licensed product "© The FIFA name and OLP Logo are
copyright or trademark protected by FIFA. All rights reserved."
Manufactured under license by Electronic Arts Inc. Player names and
likenesses used under license from FIFA, International Federation of
Professional Footballers "(FIFPro)" and national teams. John Madden,
NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their
respective owners and used with permission. Microsoft, Xbox, and Xbox
360 are registered trademarks of the Microsoft group of
companies. "PlayStation", "PLAYSTATION" and "PSP" are registered
trademarks of Sony Computer Entertainment Inc. All other trademarks are
the property of their respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Bettina Munn, +41 22 316 1327
Corporate Communications
bmunn@ea.com
David Tinson, 604-456-5167
Director, Communications
dtinson@ea.com
Copyright Business Wire 2009